Post on 11-Apr-2017
transcript
SOCIAL MEDIA IMPACT
FALL 2015
FACEBOOK|likes
9% 334
370
9.08.15 to 12.14.15
- 4+36=32 9%
our current network is our strength
FACEBOOK|reach 9.08.15 to 12.14.15
consistency
FACEBOOK|overview 9.08.15 to 12.14.15
photos& links
FACEBOOK|tops 9.08.15 to 12.14.15
1. Student story2. Funny friday3. New website4. Job posting
why
1. Featuring/ telling the story of one of our own2. Anthropology jokes speak to our community3. Novelty4. Community shared job post with friends (also, tenure-track positions are a big deal)
FACEBOOK|flops 9.08.15 to 12.14.15
1. Facebook event postings2. Link (without status)3. Graduate video4. Cornbread story
1. This event was posted three times within a week, and twice within a day (likes & views were therefore dispersed)
2. Link did not have status and was not obviously related to anthropology
3. Not timely and video is long4. Not timely (Thanksgiving had already ended)
and was not obviously related to anthropology
why
FACEBOOK|takeaways 9.08.15 to 12.14.15
KEY TAKEAWAYS
- Feature more of our students, faculty, & staff - Always include photos when appropriate- Keep #funnyfriday- Our audience enjoys hearing news about the department- Communication & strategy - stay on message- Post in the morning (~8AM), and once a day - our audience logs on
throughout the day
another thing to note:
TWITTER|summaries 9.08.15 to 12.14.15
Tweet impressions
3,118 53.3%
Tweets
11 22.2%
Profile visits
339 130.6%
Mentions
8 20.0%
Followers
179 10
Sept: 129 followers
Dec: 179 Followers
December
TWITTER|tops 9.08.15 to 12.14.15
NovemberOctoberSeptember
1. Alumni Stories2. Dean Coleman Mentions3. Faculty/Dept News4. Trending Hashtags or News5. @UMNResearch
why1. Alumni are on twitter2. Dean Coleman is popular3. Speaks to our community4. Joining the conversation 5. @UMNResearch is popular/RT’s
mentions
TWITTER|summaries 9.08.15 to 12.14.15
SEP 2015 SUMMARYTweets
14Tweet impressions
3,135Profile visits
206Mentions
7New followers
26
OCT 2015 SUMMARYTweets
7Tweet impressions
5,167Profile visits
129Mentions
3New followers
8
NOV 2015 SUMMARYTweets
13Tweet impressions
2,742Profile visits
315Mentions
12New followers
7
DEC 2015 SUMMARYTweets
4Tweet impressions
1,544Profile visits
122Mentions
3New followers
9
TWITTER|takeaways
KEY TAKEAWAYS
- Twitter does work, so we should use it- Mention other departments in tweets to get more views- Always include photos when appropriate- Collaborate and co-sponsor events that can be tweeted to
multiple depts- Post relevant anthro news tweets - Email Katy Olson about faculty/alumni news to get
mentioned by CLA Twitter - Advertise Twitter handle to faculty, staff, students
Questions/Comments