Social media in a crisisApril 28, 2010

Let’s get a few things straight

The media is not changing. The Guardian had 37m unique visits in December ‘09. Every Sky News journalist is on Twitter. People watched 2.5bn videos on Facebook in February ‘10. 75% of Americans watched a YouTube video last month. ‘Social networking is a reward system for paying attention.’

Staci D Kramer, The Guardian

(It has already changed.)

Let’s get a few things straight

Technology is powering ahead.

26% of people globally are online. 51% of Europeans will have mobile broadband by 2012. 60% of web users read the news online. 13% already read the news on a mobile phone.

(Mobile is the new online.)

Let’s get a few things straight

So what does that mean to you?

The new corporate crisis

In a corporate crisis: Time is (even more) critical Everyone is a spokesperson New media beats old media? Technology can help!

The new corporate crisis

The new corporate crisis

The new corporate crisis

Everyone is a publisher

YOUR TURN.Rules: One take only!9.30am deadlineEverybody has a go...

The brand as publisher

You are a publisher.Newsgather. Respond.

Promote.

The brand is a publisher

The brand is a publisher

The brand is a publisher

Top tips

Tips for the video star. Be prepared to be a spokesperson, not just a PR. Be ready to comment anywhere, at any time. Don’t comment unless you know the facts. Use your media training knowhow. Be firm but polite. Don’t run off.

But most of all, be prepared.