Social Media in Academia and Research

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Social Media in Academia and Research

Francisco Marco-Serrano

Universitat de València - 27th March 2013

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IntroductionThen you better start swimmin' Or you'll sink like a stone For the times they are a-changin'.(B.Dylan, 1964)

‣ The ICT Revolution

‣ From human networks tothe technological social networks

‣ Six degrees, know-how and know-who

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Introduction (cont.)

‣ Where are we in academia and research?

‣ Are we catching up with society?

‣ Luckily, we are not so bad as we could think. But we are still far away!

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Introducción (cont.)

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@kproductivity | @AutoritasUK

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Internet Adoption

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45%

22%

11%

10%

7%4%

1%

AsiaEuropeNorth AmericaLATAMAfricaMiddle EastOceania

Source: Internet World Stats, 2012 Q2.

2.406 million users

63% penetration rate in Europe

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Social Media Adoption

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Social Media Adoption (cont.)

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People express

themselves in SM

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Social Media in Education

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Social Media in Education (cont.)

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?

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Social Media in Education (cont.)

‣ It is a new learning experience; new!?‣ ‘Social learning’

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Education 2.0

‣ Interactivity‣Conectivity‣Collaboration and participation‣Simplicity and intuition‣Beta versions‣Free tools‣Mobility

12Ref.: Observatorio Tecnológico MECD - La Web 2.0. Recurso Educativo.

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Education 2.0

‣ The Teacher as a Mentor

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Education 2.0 (cont.)

‣ The Student as the Key Piece

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Education 2.0 (cont.)

‣ Blogs‣ Wikis and on-line documents‣ Podcasts‣ Slideshare, Scribd‣ Mindmaps‣ Flickr, Picasa, Instagram‣ Youtube, Vimeo‣ Collaborative maps‣ Google Hangout, Skype‣ And much more...

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And more...

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Research 2.0

‣Research in the XXI century

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Research 2.0 (cont.)

‣ From ‘Publish or Perish’...

‣ To ‘Post or Perish’

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Research 2.0 (cont.)

‣ Liquid Publications:Scientific Publications meet the Web

‣ Liquid Books‣ Liquid Journals‣ Liquid Conferences‣ Liquid Benchmarks

‣ Reviewing in the internet ages

19Ref.: http://project.liquidpub.org/research-areas

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Field Research 2.0

‣ Social Networks as aninformation source

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Field Research 2.0 (cont.)

‣ Where are your study subjects?‣ Build Community‣ Leverage it to start your sampling‣ Share at every stage

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22Ref.: http://www.iredes.es/2013/03/tercera-version-del-mapa-iredes/

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Field Research 2.0 (cont.)

‣ What are the people talking about?At which frequency?In which sense?...

23Ref.: Graphs from Cosmos, analysing Twitter conversation about social services in the Spanish region of Madrid.

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Field Research 2.0 (cont.)

24Ref.: Graph from Cosmos, analysing the online conversation about Chilean beer ‘Escudo’.

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Field Research 2.0 (cont.)

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Field Research 2.0 (cont.)

‣ Know yourcommunity...

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Tools 2.0

‣ Surveys:

‣ Blogs:

‣ Wikis:

‣ Community:

‣ ...

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Analysis 2.0

‣ Crowd-sourcing...

‣ From 2001 to 1st March 2013;‣ More than 285K users, 200 countries‣ More than 1,600 challenges‣ More than $39M in prizes‣ From $500 up to $1M

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Analysis 2.0 (cont.)

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Analysis 2.0 (cont.)

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Analysis 2.0 (cont.)

‣ Methodology, state of the art, technical doubts, or simply testing your thoughts...

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Virtual Communities

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Virtual Communities (cont.)

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Virtual Communities (cont.)

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Virtual Communities (cont.)

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Some Examples

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Some Examples (cont.)

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Some Examples (cont.)

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Some Examples (cont.)

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From ForoCoches.com to the

‘paper’...

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Some Examples (cont.)

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Some Examples (cont.)

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Some Examples (cont.)

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‣ Give me an academicand researchcommunity 2.0...

Many thanks!