Protecting Your Business with Social Media Guidelines & Training

Google+ Social Media LawFacebook.com/SocialMediaLaw@SocialMediaLaw1

Glen Gilmore, Esq. ~ @GlenGilmore

DISCLAIMER & WARNING: NOT Legal Advice

Social Media: “It’s all fun and games…til the lawyers show up….”•You are creating a permanent record•Deleting doesn’t work•You may have a special duty to archive•You may have a special duty to delete

The Law is the Law.

Social Media Law = Protecting Your Brand Truthfulness and Transparency

Who’s Your Regulator?

New Media Requires New Policies

Policies must come with training & supervision

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FTC Revised Endorsement Guidelines:

16 C.F.R. Part 255

•“Material Connection”•“Conspicuous Disclosure”•“Case-By-Case Review”•Policy/Inform/Train/Monitor

Social Media in Hiring and Firing: The Social Media Background Check The Fair Credit Reporting Act

Takeaways: Crisis Mitigation

•The Law is the Law•The Law is Evolving with Social Media•Know Your Regulators•Update Your Policies, Train, Audit

GlenGilmore@GlenGilmore.com