Social Media Listening for Customer Insights

transcript

Social Media Listening Understand & Influence Customer

3 Fundamental Questions

• Why? (Objectives)

• What? (Channels, Metrics…)

• How? (Tools, Techniques, Dashboards…)

Lets Learn through Examples!

Twitter (#adtechin) Analysis

source: tweetarchivist.com

Disease Prediction

source: h8p://bit.ly/12N9K3P

Grammy Winners Prediction

Stock Market Prediction

Product Improvement

Barclays Pingit Application

Source: h8p://bit.ly/155mukD

Customer Acquisition

Source: h8p://bit.ly/XppN0E

Social Testimonials

Improving Conversions

Source: digitalvidya.com

Crowdsourcing Data

Source: powercuts.in

Correlation

Source: gramener.com

Affinity

Influencer Identification

Let’s continue this conversation…

@MyDigitalVidya On Social Media Off Social Media

info@digitalvidya.com

Thanks for Listening!

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