Post on 17-May-2015
description
transcript
Social Media Overview
2nd Annual Marketing and Technology ConferenceHomer, AK
www.alizasherman.com
by Aliza Sherman
this is your brain on social media
www.alizasherman.com
How much time?
www.alizasherman.comimage from Beth Kanter
Where it started
WebsiWebsitete
BlogBlogSocial Social NetwoNetwo
rkrk
www.alizasherman.com
BlogsBlogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksksGeo-Geo-
NetworNetworksks
Video Video SharingSharing
Photo Photo SharingSharing
Content Content RatingRating
BookmBookmark ark
SharingSharing
PodcastPodcastingingRSS RSS
FeedsFeeds
WidgetWidgetss
Cloud Cloud WorkinWorkin
gg
MobileMobile
Social Social GamingGaming
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
WebsitWebsitee
Social and New Media Tools
www.alizasherman.com
Where it’s going
MobilMobilee
AugmeAugmented nted
RealityReality
Geo-Geo-LocatiLocati
onon
www.alizasherman.com
Social Media Best Uses
Loyalty
Word of Mouth
Customer
Relations
www.alizasherman.com
Social Media Planning
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
Social Media Assets
Social MediaSocial Media
location
people
stories
images
words
audio
videowww.alizasherman.com
New in Social Media
The Future is Now
Mobify
Geo-Location
2. Create specials.
* Mayor specials* Check-in specials* Frequency-based specials* Wildcard specials
www.alizasherman.com
4. Get stats.
• most recent visitors• most frequent visitors• time of day people check in• total number of unique visitors• diagram of check-ins per day• gender breakdown of customers• portion of foursquare check-ins broadcast to Twitter and Facebook
www.alizasherman.com
Foursquare in Anchorage
GoWalla
GoWalla by location.
GoWalla by “spot.”
1. Search for your business.
2. Review activity.
If not listed, add it!
Whrrl
User view
User generated content
Location view
Be Strategic
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
Finding Aliza Sherman...
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.alizasherman.com
• www.conversify.net
• aliza@conversify.net