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Social Media Marketing: Essentials for Recreational and Community Music making
Tuesday, October 4, 2011
Guest Moderator:Christine Stevens, RMM Consultant, MSW, MT-
BC www.ubdrumcircles.com
Social Media ToolsNorman Jones, Founder, Rhythm Child ReverbNation – a free promotion tool for outreach
Debra Perez, Musical Moments, Piano Gallery – YouTube for RMM facilitator training
Ryan West, Senior Vice President, West Music – Facebook essentials for RMM communication
Doug Sole, Co-owner, Soul Drums Twitter tools for marketing
Norman Jones Founder, Rhythm Child Network
The Rhythm Child Network is a specialized resource for teachers, parents and caregivers using drum circles to introduce the joy and benefit of Recreational Music Making. The company started in 2003 and immediately joined NAMM to find other companies and manufacturers that shared the same vision.
http://www.rhythmchild.net/index.php
1. Internet promotion: provides a cohesive landing page that gives a quick overview of products, services & events for the Recreational Music Making community
Top Three applications of ReverbNation
www.reverbnation.com/rhythmchildnetwork
Top Three applications of ReverbNation
2. Social Networking – offers a simple way to share information across different social networks about issues and new developments in Recreational Music Making.
Top Three applications of ReverbNation
3. DIY Marketing Tools – delivers effective ways of connecting with potential and current supporters of Recreational Music Making
Debra Perez Musical Moments & Way Cool keyboarding
Debra and her husband own The Piano Gallery and Valley Keyboards in South Texas. Debra also holds graduate degrees in music. Creating customers by helping people learn to play is the cornerstone of the company’s growth and success.
www.everylifeneedsmusic.com
Top Three Benefits of YouTube
• Amro Music Adult Piano Lessons – a success story
• Show people experiences. Cannot describe RMM in words.
• Communicates the energy, smiles, and wellness applications.
Watch Debra’s Piano Class on YouTube HERE
Make your own Channel! Video List
Channel Details
Activity Stream
Ryan West Senior Vice President, West Music
West Music is ranked among the Top 15 music retailers nationally. Ryan is the third generation at West Music, the son of Stephen West. He oversees Marketing, IT, Web, and New Product Development.
www.westmusic.com
Top 3 Tips for facebook:
1. Create a store page to connect with the local music scene and to create leads via social media.
Prompts and promotes local music, establishing the store as a trusted source.
www.facebook.com/westmusic
2. Polling and prompting questions that tie in with store and community events-
Ex. “What’s your favorite 1940’s
band?”. A question to tie in with store’s 70 years anniversary.
Top 3 Tips for Facebook:
3. Create community pages
• Music Matters• Rock Steady
-engaged future customers.
Top 3 Tips for Facebook:
Click image for West Music’s RMM site
Soul Drums in Toronto provides a large and unique selection of drums and world percussion, instruction programs, workshops and Saturday clinics.
Doug Sole Co-Owner, Soul Drums, Toronto
http://www.souldrums.com
1. Maintaining a community of on line customers, "following" their tweets
2. Real time connectivity - Your "Tweet" is sent instantly, Hence "Live tweeting at the Oscars"
3. Cross connecting social media outlets - facebook, YouTube, myspace.
Top Three Applications of Twitter
www.twitter.com/souldrumsltd
Join us for the Next Recreational and Community Music Making Discussion
LIVE from Winter NAMM:
Friday, January 20, 2012 8:00-10:00 am
Anaheim Hilton
• Strum & Drum Circle
• Cutting Edge Research Updates
• Guest Panel of Industry Experts
• Creative Aging and RMM
• NAMM Member Program Updates
And more…
Pre-register for the meeting here.