Social Media Marketing for Local Businesses

transcript

Social For LocalHow Local Businesses Can and Should Use Social Media

Presented by Qebot

www.qebot.commawhite@qebot.com

2AGENDA

2HOW TO USE EACH

CHANNEL FOR LOCAL

3WHICH CHANNEL IS RIGHT

FOR YOUR BUSINESS

4 OPTIMIZATION TIPS

1DIFFERENT SOCIAL

CHANNELS

The Different Social Channels

4What Social Channels are the Best for Local Businesses?

Facebook•1.23 billion active users•Connections with Friends/relatives•Fantastic ad targeting capabilitiesTwitter•Micro-blogging •<140 characters•Real timeLinkedIn•Professionally charged•Great for business and entrepreneur tips and connections

5What Social Channels are the Best for Local Businesses?

Pinterest•Board pinning•Very creative•Capable of humanizing a company or brandInstagram•Photo sharing platform•Huge user base and owned by Facebook•Very visual tool for businessesYelp•Customer review platform•Over 67 million local business reviews•Important for the local business community

How to Use Each Channel for Local

7How to Use Each Social Media Platform for Your Local Business

Facebook•Create a following by getting customers to like you•Create interesting and compelling posts•Stay active and engage with your fansTwitter•Think real time – Tweet when your customers are reading•Post interesting tweets & thought provoking info. Make it engageable•Chat with your followers when they engage with youLinkedIn•Keep your profile professional and up to date•Use it to connect with other professionals in and out of your industry•Share quality business insights you have come across with your company

8How to Use Each Social Media Platform for Your Local Business

Pinterest•Make your board fun, colorful and visually appealing•Section out your board for ease of search•Share things people associate with your businessInstagram•Enhance and beautify the photos you post•This is a creative space, so be creative with your postings•Create fun, engaging taglines for your photosYelp•CLAIM YOUR PAGE!•Build out your page fully with correct and consistent information•Get your happy customers out there talking about you

Which Channel is Right for Your Business?

10Which Social Channel is Right for Your Business?

Facebook•Good for companies that people want to engage with and like•May be a waste of time and look bad for industries people don’t like to share•Low engagement could be worse than not having a pageTwitter•Similar to Facebook in followers and engagement•Must be able to share intriguing content that people are interested in•Is highly used for news and information aggregationLinkedIn•All businesses should have a LinkedIn page•Helps connect with potential business partners•Aids in recruitment and keeping up with business trends and ideas

11Which Social Channel is Right for Your Business?

Pinterest•Great for creative businesses•Gives your business a personality and humanizes your brand•May not be relevant for professional services other than architectureInstagram•Great for brands with fun or luxurious products or services•Creativity is key for this channel•Not heavily used in the professional industriesYelp•All businesses should claim their Yelp page•If you don’t, someone else can – Get ahead of it.•Business with no reviews can look as bad as those with bad reviews

Optimization Tips

13Optimizing Your Social Channels

1. Your business is local – show local pride2. Make sure messaging is concise and consistent3. People are visual – Use images & infographics whenever possible4. Don’t over-post or under-post. Create a calendar5. Take it in stride – Don’t get publicly defensive!

Some keys to getting the most out of your social strategy

14WHO IS QEBOT?

Who is Qebot, and how do they know about all of this??As a technology company, first and foremost, we use technological

advances unlike anyone else to drive more leadsat reduced cost with less management!

•High quality, localized and SEO driven websites and microsites. FOR FREE!•Most effective citation and reputation management tool on the market.•Outstanding SEO platform with truly proven results•Advertising management over different channels, including Google, Bing, Mobile, Facebook, Twitter and Yelp.•Brand management systems in place for franchises and multi-location businesses.

Driving more leads with less management and lower costs. Qebot.

15QUESTIONS AND ANSWERS

Q&AInterested in learning more about the Qebot platform and how we’re helpinglocal businesses, multi-location businesses and franchises be more productive

with their marketing?

EMAIL: success@qebot.comPHONE: 805-286-8535

http://www.qebot.com