Social Media Marketing Intelligence

Mark Farmer TPMA - Oct 28, 2014

“Data without context is trivia.”

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Say no to the dot-dot-dot

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DANCE, DATA, DANCE!

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Intelligence gathering

● I gather intelligence in three main wayso Listening onlineo Watching interactions on our channelso Watching interactions with our ads

Listening

● Who do you listen to first?● Your customers.● Next, your brand.● What are you listening for?● Actionable intelligence.

Listening

● Overall tone of conversationo Traffic volume, sentiment, topic trends

o Are there any patterns?

● Mentions from key influencers

● Mentions from detractors

Listening dashboards

● Radian6

● Sysomos Heartbeat

● Hootsuite

● Sprout Social

Free options

● HootSuite● Google alerts● Twitter search

What’s missing?

● What the competition is doing.

Game plan

Seriously

Native dashboards

● Facebook● Twitter● LinkedIn● YouTube● Instagram● Pinterest

I also use / am experimenting with:

● Storify

● Vine

● Snapchat

Google+

Advertising dashboards

● Facebook

● Twitter

● LinkedIn

● YouTube

Nope

● Instagram

● Pinterest

● Storify

● Google+

Google Analytics

Further reading

Thank you

Contact me:●Email: markusf64@gmail.com●Twitter: @markus64●slideshare.net/Markus6464●Website: webheresies.com