Social Media MarketingJaleh Fazelian and Lauren ToddWashington University Libraries

TwitterBuilding relationships 140 characters at a time

Share content in your own voice

Be useful and helpful

Build Relationships

#WUSTL #WASHU #STL

The importance of hashtags and links

When are your followers online?

How many times a day should you tweet?

Timing and Frequency

Facebook500 million users can’t be hard to reach – right?

Forever Changing

“New Infographic: A Day In The Life Of The Internet – Stephen’s Lighthouse”, n.d. Online. Internet. 14 Jul. 2013. . Available: http://stephenslighthouse.com/2013/05/23/infographic-a-day-in-the-life-of-the-internet/.

Creating a Marketing Plan Define your ideal audience. Find your ideal audience inside

Facebook. Purchase Facebook Advertisements. Define key marketing goals.

Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.

Rules for Successful Facebook Pages Be deliberate, and manage expectations. Focus on smart branding. Create fresh content. Give your Page a human touch. Engage in two-way dialogue. Encourage fan-to-fan conversations. Make word-of-mouth advocacy easy. Create consistent calls to action. Monitor, measure, and track.

Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.

WUSTL Libraries Facebook

How we make it work Assembled team and assigned post

days. Highlighted key areas and series. Meet quarterly to discuss problems.

Post Examples

Tips Schedules posts throughout

the day. Include pictures and videos. Engage with other local entities.

Other WUSTL Facebook Pages & News. Local News Library Love

Develop posting tip-sheet. Invite new users to the page.

Marketing Issues Increasing awareness to new students Don’t have budget for ads. Newsfeed visibility. Trouble getting Likes.

Slowing increasing, constant work. Aim for 1000 by the end of the year.

Pinterest

Some Statistics 3rd most popular networking site In the top 5 sites on the internet for

generating traffic Doubled in users and traffic since May

2012 Almost 80% of users are women

Why do people use Pinterest? Entertainment Inspiration Keep track of things to buy/trends Connect with people

We are a university. We don’t do DIY & recipes.So, what do I post?

Be inspirational!

Be Local

Use the content you already have to your advantage

Other Social Media

Instagram Available on iPhone and Android (some) Price: Free Used to be exclusively pictures, but

added videos in response to Vine. Owned by Facebook Videos up to 15 seconds Share instantly with Twitter, Facebook,

Google+, Email

Vine Available on iPhone and Android Price: Free Owned by Twitter Videos up to six seconds Share instantly with Twitter,

Facebook, Google+, Email

Foursquare Available on iPhone and Android Price: Free “Check in” to locations and earn

points/badges. Share pictures, tips, etc. Unlock location specials.

Flickr Store, sort, search and

share photos online. Organize and tag photos so

others can search and download.

Join groups.

Marketing Tips for Newbies Start slow--- concentrate on one or two

social media outlets then build on it. Develop a marketing plan. Consider your audience. Brainstorm problems and opportunities. Make it a part of your day

Rock Social Media in 30 minutes a day. Meet with other Social Media Locals

St. Louis Social Media Club

What’s your plan? Audience Objective Plan Role Measures Concerns/Limitations

Questions? Jaleh Fazelian

jfazelia@wustl.edu @jaleh_f

Lauren Todd lauren.todd@wustl.edu @LToddLibrarian

Bibliography King, Cindy. “17 Twitter Marketing Tips from the Pros” (

http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012.

Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?” http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for-marketers Accessed July 20, 2013.

Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social-media/pinteresting-20-stats/ Accessed July 20, 2013.