oxiem.comoxiem.comOX I EM | 7 0 0 3 P O S T R O A D , S U I T E 4 1 6 | D U B L I N , O H 4 3 0 1 6 | T : 8 6 6 . 4 32 . 8 2 3 5 | W : O X I EM . C OM

Sites

Search

Engaging Branding | Top Technology | Easy Manageability

> Sites that perform & convert visitors to customers

Holistic Web Marketing | Organic + Paid + QOV Metrics

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Social

Holistic Web Marketing | Organic + Paid + QOV Metrics

> Continually-managed, for traffic and conversion

Connect | Convey | Converse With Audiences

> Active dialog that creates a bond and advocacy

The Perfect StormThe Rise of SEO & SoMe

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The Rise of SEO & SoMe

Fact: We Like to Search

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SEM Marketing Spending

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Social Media Stats

The Stuff You Already Know

• Facebook has over 400 million users worldwide

• Twitter grew over 1,000 percent in 2009

• LinkedIn has over 60 million users

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• Social media is the top digital priority in 2010 among senior marketers

• 70% of bloggers are organically talking about brands on their blog

• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.

Marketing Budgets are Changing

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Social Search?

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Welcome to Real Time

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Google’s Getting Social

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“Do not confuse motion

and progress.”

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and progress.”

A rocking horse keeps moving but

does not make any progress.

Alfred A. Monapart

No Site

Is An

Island

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The Silo Approach

TRADITIONAL

MARKETINGSEARCH ENGINE

OPTIMIZATION

SOCIAL

MEDIA

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WEBSITE

A Better Approach

Traditional Marketing

Search Engine Social Media

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Engine Optimization

Social Media

WEBSITE

The Ideal

Marketing

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Marketing

Marriage

The Art &

Science

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Science

Of Search

The Basics of Search – Organic & PPC

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The Pillars of SEO

On-Page Optimization

• Keyword rich text• Headings• Title tags

Off-Page Optimization

• Solid keyword list • Linking strategies• Anchor text

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• Meta tags• Calls to action• URL structure• Internal linking• Much more!

• Anchor text• Directory submission• Keyword focused links• Social media!

Focus on Quality

TargetedTraffic Generated

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Quality OfVisit

Conversion

Harnessing “People Streams”

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Tips for Social Media

Optimization

Linkability!

Key to Success: Fresh, high-quality content!

Tactics:

•Blog

•Whitepapers

•E-books

•Sharable content on your website

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•Sharable content on your website

Make Sharing Easy!

Remember, good content get’s shared. Are you making it easy for viewers to share?

Top Sites to Consider:

•Delicious

•Digg

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• Technorati

• Facebook

• Twitter

• Google Buzz (maybe)

High Quality Blog Content

• Integrate your top performing keywords

• Download the “All in One SEO” Pack for Wordpress

• Outbound Links

• Offer RSS & Subscriptions buttons

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•Headlines, Tags & Categories

•URL Structure

• www.yourblogsite.com/?p=123

• www.yourblogsite.com/2007/01/01/blog_entry_title_here

Optimize your Social Media Profiles

•Make sure your linking to your website in all profiles!

• LinkedIn links

• Facebook Fan Pages

• Twitter bios

• Delicious, Digg and other social bookmarking profiles

• Integrate keywords in bio’s

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• Use bit.ly to track and measure all links you are sharing

• Dynamic content (video, images, podcast, etc.)

•Use quality headlines and keyword rich descriptions

• Don’t forget keyword rich tags

Dynamic Content

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Align Measurement Tactics

•What are your objectives & goals?

•Use Google Analytics to monitor, measure and adjust

•Use bit.ly to track and measure all links you are sharing

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Social Media Optimization

But Remember

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Tips for Success

• Content is King – Quality content will always win!

• Be a resource – Share unique, relevant and helpful stuff

• Be real & authentic – It actually works!

• Social media is a two-way space

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Questions?

Billy Fischer | bfischer@oxiem.com| 614.448.1809

7003 Post Road, Suite 416

Dublin, Ohio

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Twitter.com/billyfischer

Facebook.com/billyfischer

Linkedin.com/in/billyfischer

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