The Palm of the Project: Putting the Pieces Together

Social Media Success: A Handful of Helpful Insights PanelAugust 1, 2014

Panelists

• Nancy Kelsey• Online Communications Coordinator at The Greater Cleveland Foodbank

• Jennifer Farquhar • Marketing and Communications Officer at The Cleveland Foundation

• Melanie Meyer• Director of Communications and Technology at BVU

• Stephanie Pflaum• Senior Digital Marketing Strategist at Fathom

Moderator: Melissa Mathews, Brand and Communications Manager for Fathom

The Cleveland Foundation• Facebook: 5,086 likes (up 32% since Jan. 1)

• Twitter: 14,400 followers (up 27% since Jan. 1)

• YouTube: 13,553 Views

Social Media Approach• High Engagement

• Variety of Content

• Consistent Posting Schedule

Greater Cleveland Food Bank• Facebook: 3,488 Likes and 1,905 Visits• Twitter: 8,464 Followers• YouTube: 6,425 Views• Instagram: 425 Followers• Pinterest: 336 Followers• LinkedIn: 442 Follwers

Social Media Approach• Event Promotion/Giveaways

• Blogger engagement• Premade post content• Use of hashtags/RTs/tags

• Harvest for Hunger Campaign• Consistent hashtag• Custom graphics • Prepared social media packets

• Twitter Power Hours• Adaptability• Engage bloggers, media and opinion leaders

Fathom

• Facebook: 3,911 Likes• Twitter: 5,47 Followers • LinkedIn: 1,716 Followers • Google+: 25,174 Views• YouTube: 413,298 Views

Social Media Approach

• High Engagement• Consistent Following• Channel-specific posts• Strong emphasis on metrics• Variety of content

BVUBVU

• Facebook: 978 Likes• Twitter: 3,992 Followers• LinkedIn: 357 Followers

Social Media Approach

• Company-wide involvement• Staff competition to submit content• Promotes engagement

• Variety of content• Consistent posting schedule

Thank you! • Any additional questions?