Social Media Pharm CPERC 2013 Presentation 1b #1 - Kelly Grindrod.pdf · 1 2.0 Y @kgrindrod ’...

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2.0 @kgrindrod PH

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SOCIAL IS THE NEW NORMAL. Brian Solis

WEB 2.0   economic, social, and technology trends that collectively form the basis for the next generation of the Internet…it is characterized by user participation, openness, and network effects.

http://oreilly.com/web2/archive/what-is-web-20.html

SOCIAL MEDIA   the use of digital media, including Internet and mobile, for collaborating with others in new information channels and self-organizing communities.

http://hlwiki.slais.ubc.ca/index.php/Social_media  

A Third of People Look Online for a Diagnosis & The Medical

Experiences of Others

h)p://www.pewinternet.org/Reports/2013/Health-­‐online.aspx  

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McLUHAN (1964)

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.

McLuhan. Understanding Media: The Extensions of Man. NY: McGraw Hill, 1964.    

The rules are still being written.

Momentary lapses in judgment end careers.

Half of students think they should be accountable for

unprofessional behaviour on Facebook.

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But 90% of residency directors think students should be accountable.

unfriendly

h)p://www.flickr.com/photos/mkhmarkeAng/  

h)p://www.flickr.com

/pho

tos/mkhmarkeAn

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h)p://www.flickr.com/photos/mkhmarkeAng/  

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h)p://www.flickr.com/photos/gforsythe/  

Wikipedia told me so.

Guide the way.

h)p://www.flickr.com/photos/opensourceway/  

Thank  You.