Social Media Police: Nonprofit Edition

transcript

9/28/2013 #bbcon 1

Social Media Police:

Nonprofit Edition #BBCONPOPO

MADDIE GRANT @MADDIEGRANT

ALLYSON KAPIN @RADCAMPAIGN

MELANIE MATHOS @MELMATHO

9/28/2013 #bbcon 2

TWEET, TWEET!

#BBCON

(Blackbaud is donating a $1 for every

social action to The National Children’s

Museum! *Up to $4000)

#BBCONPOPO

(Follow conversation from this session

– and because silly hashtags are fun!)

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MADDIE GRANT @MADDIEGRANT

Author of Humanize

Digital strategist, ICF International

Lead Editor Socialfish.org

ALLYSON KAPIN @RADCAMPAIGN

Author of Social Change Anytime, Anywhere

Founder of Rad Campaign and Women Who Tech

Blogger-in-chief Frogloop

MELANIE MATHOS @MELMATHO

Author of 101 Social Media Tactics for Nonprofits

Sr. Public Relations Manager, Blackbaud

I like to read their blogs. (And npENGAGE!)

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9/28/2013 #bbcon 5

Disclaimer: We’re not trying to pick on anyone!

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LOOK WHO’S TRENDING

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Human Rights Campaign Stand for Marriage

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Human Rights Campaign Stand for Marriage

Best Use of Social

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Giving Days

Save the date: May 6, 2014

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Save Big Bird

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Best Use of Social Media

Save Big Bird

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BEST USE OF SOCIAL MEDIA

WRITE-IN

_______________________

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HOT TICKET

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NRA GOES SILENT

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Worst Use of Social Media

NRA GOES SILENT

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TACTFUL VS. TACKY – 9/11

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TACTFUL VS. TACKY – 9/11

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ON THE JOB

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WORST USE OF SOCIAL MEDIA

WRITE-IN

_______________________

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GOTTA HAVE IT!

MAKE IT STOP!

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GOTTA HAVE IT!

NEWSJACKING: SUPERBOWL POWER OUTAGE

9/28/2013 #bbcon 22

GOTTA HAVE IT!

CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION

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GOTTA HAVE IT!

NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER

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GOTTA HAVE IT!

SHARE YOUR MISSION IN 15 SECONDS OR LESS

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GOTTA HAVE IT!

SHARE YOUR MISSION IN 15 SECONDS OR LESS

Best Use of Social Media

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

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GOTTA HAVE IT!

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GOTTA HAVE IT!

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GOTTA HAVE IT!

JUST PIN IT

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GOTTA HAVE IT!

CONTENT MARKETING: DANA FARBER CANCER INSTITUTE

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GOTTA HAVE IT!

MEMES ON A MISSION

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GOTTA HAVE IT!

SELFIES

9/28/2013 #bbcon 35

GOTTA HAVE IT!

SELFIES

9/28/2013 #bbcon 36

GOTTA HAVE IT!

SELFIES FOR GOOD

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GOTTA HAVE IT!

SELFIES FOR GOOD

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MAKE IT STOP!

BROADCASTING

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MAKE IT STOP!

STOP NOT LISTENING!

PULLED

CAMPAIGN 2

HRS IN – STILL

TWEETS TODAY

ON HASHTAG

REACTED

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MAKE IT STOP!

QR CODE ABUSE

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MAKE IT STOP!

QR CODE ABUSE

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MAKE IT STOP!

SHALLOW ENGAGEMENT

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MAKE IT STOP!

LIKE EXTORTION

• Image of poorly or disabled animals = Don’t Like it,

donate to or help the RSPCA,Blue

Cross, PDSA, Dog’s Trust or another animal charity

of your choice.

• Image of poorly or disabled babies = Don’t Like it,

donate to or help Great Ormond Street

Hospital, NSPCC, Action For Children, Roald

Dahl Charity, or another children’s charity of your

choice.

• Image of poorly or disabled soldier = Don’t Like it,

donate to or help Soldier’s Charity, Help For

Heroes, Support Our Soldiers, Soldiers Off The

Street or another soldier’s charity of your choice.

SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips

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Best Use

of Social Media

1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE

2. SAVE BIG BIRD

3. CHARITY: WATER INSTAGRAM VIDEO

4. WRITE-IN

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1. NRA GOES SILENT

2. 9/11 ATT PRODUCT PLACEMENT

3. QR CODES ON HIGHWAY BILLBOARDS

4. WRITE-IN

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TEACHING MOMENTS

1. Listen, don’t broadcast

2. Be prepared to take advantage of news

moments (or to adjust your messaging in

light of news moments)

3. Respond quickly (to both positive and

negative)

4. Create a movement

5. Have fun!

6. Measure, measure, measure

7. Have a social media staff handbook

8. Have a plan in place to manage an

online crisis so it doesn’t bubble up and

implode

9. Tailor content specifically for each social

media channel as each one has its own

tone, terminology, etc.

10. Learn from failures

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THANK YOU! LET’S TALK MORE TONIGHT!

BBCON 2013 TWEETUP

Tonight! From 8:30pm - 10:00pm

WHERE?

Orchard Terrace (Outdoor Event)

Gaylord National Resort and Convention Center

Social Media Police: Nonprofit Edition

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