Orange County Sanitation Districtwww.ocsd.com

Orange County Sanitation Districtwww.ocsd.com

Social MediaSocial Media

Social Media is…Social Media is…

“It is a fancy way to describe the

zillions of conversations people are

having (about you) online 24/7.”

2010

• 350 million active users

• 65 million users access through mobile-based devices.

2011

• 640 million active users

• 200 million users access through mobile-based devices.

In our Service Area…In our Service Area…

1,043,8401,043,840

2010• 75 million active

users • Average number

of tweets per hour 1 million

2011• 175 million active

users • Average number

of tweets per hour 4 million

2010 2011

50 million 100 million

How Do People Get Their News?How Do People Get Their News?

More Americans get their news from the Internet than from newspapers or radio

75% get news via e-mail or updates on social media sites

Changing How Media WorksChanging How Media Works

Response time:Response time:

20 years ago = 24 hours to respond

10 years ago = 4 hours

2010 = 4 minutes

Example 1Example 1

Grand Jury posts report on “Special District Compensation.”

Within 1 hour we had a response and message points on Twitter, Facebook, Posterous, www.ocsd.com and MyOCSD

Example 2

Publication of Ddaze Phuong’s

photo in Fountain Valley Living

Example 3

Successful community relations

Example 4

A new faster way to pitch stories!

Allie’s coming! July 11th!

Website Traffic

January 2011February 2011March 2011April 2011May 2011

18% - jobs58% - direct refer62.76% new visitors

4,2597,3468,8908,2749,314

It puts a human face on government

Bottom-line on Social Media

Successful Communication

To be relevant … you must participate in the conversation where the dialogue is happening. Otherwise the conversation is mute.

Benefits of Social Media