Post on 14-Nov-2014
description
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How To Socialize Your Talent Strategy: Making
Social Media Matter
Brett Farmiloe @thatpassionguyZach Hubbell @zachhubbell
Today’s Mission
The Road
3 Things Every Company Needs
How to measure Social Media
Our Boss
Saw a changing world
Saw Social Media As A Suitor
Saw us
Social Media Managers
• Help companies recruit through social media
• Manage Jobing social media outlets
• Keep a pulse on what’s going on
3 things a Company Needs in Social Media
Significance
350 million active users.
50% of those active users log on in any given day.
Average user spends 55 minutes
per day.
More than 3.5 billion pieces of
content shared each week.
700,000 local
businesses have active pages.
Facebook is an Internet
>=
Facebook has given small companies a presence.
It’s given big business a personality.
And it’s given recruiters a talent channel
How do you use Facebook to recruit?
Step 1: Build a Facebook Page
http://www.facebook.com/pages/create.php
Step 2: Build the Community
Step 3: Incorporate Jobs Into The Page
Then, enjoy your asset.
In 2009, a hacker got some inside info from Twitter…
The documents said that there were 25 million users in
2009…
100 million users in 2010.
And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.
As Twitter becomes increasingly popular for businesses to use, recruiters need to make sure they are:
• Using Twitter effectively• Not there ‘just to be there’• Seeing a return on their time
These objectives are achieved by the way recruiters choose to tweet.
So what’s this mean for recruiting?
Recruiters can Respond & Answer Questions…
Questions usually come in through your @replies tab.
Recruiters Can Listen and Start Conversations…
Listening to Candidates
The “Cisco Kid”
Last, but not least…
…promote what you want to promote
Twitter: A search engine too popular to be ignored.
#3
A Place to Lead Candidates To
Career Center
Open Jobs on Career Center
How To Measure Social Media
Number of Fans & Followers
1,000 True Fans
Someone who will purchase anything and everything you produce
1,000*$100= $100,000
If you add one fan a day, it
would only take you 3 years to
have 1,000 fans.
This is what it looks like when you are an admin of a page
Number of Interactions
Interactions = Advertisements
Aka- Word of Mouth on Steroids
Click on Insights
Traffic
Click on “Edit Page”
Google Analytics
Social Media Effectiveness Chart
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.