Social Media

Michael Noble

Purpose of this briefing

• What Social Media is• What it can do• Benefits • Not how bss intends to use it

• Special focus: Twitter

What is social media?

• Primarily internet-based tools for sharing and discussing information among human beings.

» Wikipedia

• Web 1.0• Web 2.0

Web 1.0New York Times 12th November 1996

Web 2.0New York Times 4th April 2012

Social Networking

• Benefits– Access to news and information– Engagement with interests

• Hobbies/music/sport• Job searches/weddings/life events

– Friendship– Conversation

Facebook

Familiar to most of you. 70% accessed in past month

Twitter

The Tweet

Trending Topics

Followers

• Network specific to Twitter, not based on real life friendships • Find people you find funny or interesting or with whom you

share an interest• Following ≠ Following back• Be funny or interesting or get involved in interests• @handle not real name

Finding people

• People you know to be on Twitter (at least to get you started)• Topics

– Live TV #bgt #apprentice #bbcqt– Live sport #LCFC #MUFC #YNWA #EngvSL #6nations– Current affairs– Jokes

• RTs• Follow Friday #ff• Suggested follows

Comparison

• Mirrors real-life social network

• Uses real names• Mutual connections• Range of activities

• Follow other users regardless of real life connection

• Pseudonymous• Asymmetric follows• Comment and converse

Clients

Tweetdeck

Hootsuite

Echofon

Organisational use

Organisational use

• Promotion of Brand• Customer Service and engagement• Public Relations

How effective is social media?

Terminology

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Terminology

ClientDefriendingHashtagTrending TopicURL ShorteningBotTroll