Post on 29-Jan-2018
transcript
One of many: Social media principles and practice
Alfred Hermida
UBC Graduate School of Journalism
CAJ Innovate | 30:01:10
Trafigura Twitterstorm
Trafigura Twitterstorm
Trafigura Twitterstorm
Trafigura Twitterstorm
http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
Trafigura Twitterstorm
http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
One of many
Web 2.0 = Social media
Web 2.0 = Social media
Participatory culture “contrasts with older notions of passive media spectatorship. Rather than talking about media producers and consumers occupying separate roles, we might now see them as participants who interact with each other according to a new set of rules that none of us fully understands.”
Jenkins (2006), Convergence Culture
What makes it social media
What makes it social media
Content
What makes it social media
Content
Convergence
What makes it social media
Content
Convergence
Collaboration
What makes it social media
Content
Convergence
Collaboration
Community
What makes it social media
Content
Convergence
Collaboration
Community
Conversation
Joining the conversation
A good newspaper, I supposed, is a nation talking to itself
Arthur Miller, London Observer, November 26, 1961
Shift in journalism
Deuze (2003), The web and its journalisms. New Media and Society, (5/2003)
Photo: Matt Hamm: http://flickr.com/photos/matthamm/Photo: Christopher Woo:http://www.flickr.com/photos/deks/
Shift in journalism
Three principles
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles
Be human
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles
Be humanBe honest
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles
Be humanBe honestBe involved
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Rory’s experience
Rory’s experience
“I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.”
http://www.bbc.co.uk/blogs/technology/2008/11/close_to_you.html
Rory’s experience
Twitter time
Twitter time
UK National newspapers - 131 Twitter accounts - 1.47 million followers
Twitter correspondent - Ruth Barnett, Sky News
MuckRuck.com - Aggregator of journalists’ tweets
“A toy for bored celebrities and high-school girls” Maureen Dowd, 2009
“It’s like searching for medicaladvice in an online world ofquacks and cures” Ellen Goodman, 2009
“Twitter? I won’t touch it.It’s all garbage.”Journalist quoted in New York Times
Multi-faceted and fragmented
The whole picture
Twitter in journalism
Content distribution
Beat reporting
Crowdsourcing
Content distribution
Drive traffic
Keep it on topic
Content, content, content
Don’t automate, be a filter
Beat reporting
Early warning
Identify trends
Finding sources
Beat reporting
Early warning
Identify trends
Finding sources
Beat reporting
Early warning
Identify trends
Finding sources
Beat reporting
Early warning
Identify trends
Finding sources
Crowdsourcing
Works best if you build a large audience/following
Think about the audience you are asking
Questions open to opinion, ideas tend to work best
Connect with community
Crowdsourcing
Works best if you build a large audience/following
Think about the audience you are asking
Questions open to opinion, ideas tend to work best
Connect with community
Three principles
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles
Be humanBe honestBe involved
Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Further reading:
Columbia Graduate School of Journalism social media course
http://bit.ly/socmediaskills