Post on 12-Feb-2017
transcript
Airline Brands: Social Media Report
This Report looks at how
Aviation Brands
(Australia Region) performed on Social Media between
July 1st – July 31st, 2016
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Qantas had the largest fan base of 885,256 while Tigerair(AU) showed the highest fan growth of 2.13%.
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Gro
wth
%
Number of Fans
Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia
Air New Zealand(AU) FlyScoot Australia(AU) Qantas Tigerair(AU)
Malaysia Airlines(AU) LAN Airlines(AU)
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Malaysia
Airlines(AU)
Jetstar
Australia
LAN
Airlines(AU)
FlyScoot
Australia(AU)
Tigerair(AU) Air New
Zealand(AU)
AirAsia
Australia
Qantas Cathay Pacific
Australia(AU)
Virgin Australia
United States Countries < 2% Malaysia Indonesia Australia
Other Countries United Kingdom New Zealand India United States
Fans - Geography
LAN Airlines(AU) had the highest PTAT of 7.28% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
AirAsia Australia Jetstar Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)
Qantas FlyScoot Australia(AU) Tigerair(AU) Malaysia Airlines(AU) LAN Airlines(AU)
Conversations
Cathay Pacific Australia(AU) published the greatest number of posts (42). Air New Zealand(AU) had the highest average
engagement, with a score of 864.
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900 1000
Jetstar Australia
AirAsia Australia
Cathay Pacific Australia(AU)
Virgin Australia
Air New Zealand(AU)
FlyScoot Australia(AU)
Qantas
Tigerair(AU)
Malaysia Airlines(AU)
LAN Airlines(AU)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Qantas received the most number of Likes (23,719), Air New Zealand(AU) got the most number of Comments and the most
number of Shares (5,582).
0K 5K 10K 15K 20K 25K
AirAsia Australia
Jetstar Australia
Cathay Pacific Australia(AU)
Virgin Australia
Air New Zealand(AU)
Qantas
FlyScoot Australia(AU)
Tigerair(AU)
Malaysia Airlines(AU)
LAN Airlines(AU)
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Tigerair(AU)
26-JUL-16, TUE 10:15PM
Celebrate Christmas in July with 15,000
fares from $15!* Sale fares available
network wide and ends ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 704 1,814 309 Positive
Air New Zealand(AU)
20-JUL-16, WED 5:00PM
Suspense, Drama, Romance, Safety....
Lots of Safety. Starring Anna Faris and
Rhys Darby, this is #Sa ..
LAN Airlines(AU)
01-JUL-16, FRI 7:00AM
There are some habitants of Peru who
can’t hide their happiness when tourists
arrive. Their happines ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,742 2,129 4,298 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,110 169 427 Positive
Most Engaging Brand Posts Air New Zealand(AU)
19-JUL-16, TUE 5:26AM
Meanwhile in New Zealand... one thousand
ice creams create a little winter magic.
#Sweet #MeanwhileI ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 3,776 375 720 Positive
LAN Airlines(AU)
25-JUL-16, MON 7:00PM
Enjoy the journey as much as the
destination itself. Enjoy comfortable 180*
reclining seats and our ..
Tigerair(AU)
19-JUL-16, TUE 10:15PM
Up to 40% off, fares from $35*. Sale on
now! Ends midday aest Tuesday
(26/07/16) or until sold out! ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
983 722 134 58 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
954 330 564 66 Positive
Qantas's Facebook Page saw the highest number of Fan posts (1,269).
0 200 400 600 800 1000 1200 1400
Jetstar Australia
AirAsia Australia
Cathay Pacific Australia(AU)
Virgin Australia
Air New Zealand(AU)
FlyScoot Australia(AU)
Qantas
Tigerair(AU)
Malaysia Airlines(AU)
LAN Airlines(AU)
Number of Fan Posts
Fan Posts
Air New Zealand(AU) received the highest percentage of Positive Sentiment (41.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Jetstar Australia
AirAsia Australia
Cathay Pacific Australia(AU)
Virgin Australia
Air New Zealand(AU)
FlyScoot Australia(AU)
Qantas
Tigerair(AU)
LAN Airlines(AU)
Negative Neutral Positive
Sentiment Analysis
LAN Airlines(AU) responded to the highest percentage of Fan posts (92.45%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 200 400 600 800 1000 1200 1400 1600 1800
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)
FlyScoot Australia(AU) Qantas Tigerair(AU) LAN Airlines(AU)
Brand Responses
Cathay Pacific Australia(AU) published the most with 42 posts.
12%
5%
17%
12%
9%
9%
7%
3%
12%
14%
Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia
Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)
Share Of Voice – Volume of Posts
Qantas received the largest volume of Likes (23,719).
1%
3% 6%
8%
13%
29% 1%
2%
35%
2%
Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia
Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)
Share Of Voice – Likes
Air New Zealand(AU) received the largest volume of Comments (3,564).
2%
27%
2%
3%
10% 28%
11%
4%
10%
3%
Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia
Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)
Share Of Voice – Comments
Air New Zealand(AU) received the largest volume of Shares (5,582).
0%
6% 2%
6%
6%
62%
1%
2% 13%
2%
Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia
Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)
Share Of Voice – Shares
Qantas had the most Promoted Posts, while Cathay Pacific Airways (Australia) had the most Organic Posts.
Promoted/Organic: Volume of Posts
LATAMAirlines (Australia)'s Promoted Posts had the highest engagement, while Jetstar Australia had the most engaging Organic Posts.
Promoted/Organic: Engagement
Qantas published the highest number of Promoted Posts while Cathay Pacific Airways saw the biggest surge in engagement.
Effect of Promoted Posts on Engagement
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
258,470 1,221 .47% Australia Mostly Older, Male and
Attached.
Air New Zealand
Engagement Score Total Fan Posts Reach
864 59 2.2M
Total Posts Brand Response Rate Impressions
22 45.76% 3.7M
Total Likes Avg. Reply Time
19,955 35 mins
Total Comments General Sentiment
3,564 Neutral
Total Shares
5,582
BRAND POSTS FAN POSTS
Brand Overview
256K
257K
257K
258K
258K
259K
259K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
258,470
New Fans
1,221
Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Air New Zealand had an average engagement score of 864 and a highest of 1000.
Community Analysis
Air New Zealand fans are mostly Older, Male and Attached. Air New Zealand fans are largely from Australia followed by New
Zealand.
Fan Demographics Distribution of Fans
52%
48%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K
Australia
New Zealand
United States
United Kingdom
Indonesia
Canada
Hong Kong
Thailand
Italy
Belgium
0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Air New Zealand 6
slopes 2
return flights 2
July 26 2
Norfolk Island Tourism 2
36%
64%
Brand Participation Brand Non Participation
86%
5%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Air New Zealand responded to 8 conversations generated by the
22 Posts they published.
Air New Zealand receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
20-JUL-16, WED 5:00PM
Suspense, Drama, Romance, Safety.... Lots
of Safety. Starring Anna Faris and Rhys
Darby, this is #Sa ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,742 2,129 4,298 Positive
19-JUL-16, TUE 5:26AM
Meanwhile in New Zealand... one thousand
ice creams create a little winter magic.
#Sweet #MeanwhileI ..
07-JUL-16, THU 3:33AM
Such a lovely shot of Lake Wakatipu and the Remarkables, we had to jump in!
#AirNZShareMe Pic:Joh ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 3,776 375 720 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
763 1,353 84 129 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Air New Zealand 32
NZ 8
Auckland 8
airline 7
food 6
User Posts
0
1
2
3
4
5
6
7
8
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
-Ju
l
14
-Ju
l
15
-Ju
l
16
-Ju
l
17
-Ju
l
18
-Ju
l
19
-Ju
l
20
-Ju
l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
-Ju
l
30
-Ju
l
31
-Ju
l
Positive Neutral Negative
Air New Zealand responded to 27 conversations generated by the
59 Posts fans published.
Air New Zealand appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
46%
54%
Brand Participation Brand Non Participation
41%
15%
44%
Posititve Negative Neutral
Engagement Score Total Fan Posts Reach
199 41 409.6K
Total Posts Brand Response Rate Impressions
42 65.85% 693K
Total Likes Avg. Reply Time
4,066 14 hrs, 42 mins
Total Comments General Sentiment
234 Neutral
Total Shares
174
BRAND POSTS FAN POSTS
Brand Overview
69K
69K
69K
69K
69K
69K
70K
70K
70K
70K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
69,749
New Fans
547
Engagement
0
250
500
750
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Cathay Pacific Australia had an average engagement score of 199 and a highest of 582.
Community Analysis
Cathay Pacific Australia fans are largely from Australia followed by Hong Kong.
Distribution of Fans
0K 10K 20K 30K 40K 50K 60K 70K 80K
Australia
Hong Kong
United Kingdom
United States
Taiwan
Malaysia
Indonesia
Korea
Singapore
0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Hong Kong 9
Premium Economy Class
flights
5
Business Class lounge 5
book today 4
T&Cs 4
19%
81%
Brand Participation Brand Non Participation
60%
11%
29%
Posititve Negative Neutral
Brand Posts - Engagement
Cathay Pacific Australia responded to 8 conversations generated
by the 42 Posts they published.
Cathay Pacific Australia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
07-JUL-16, THU 10:30PM
We’ve received some amazing applications in our search for the Cathay Correspondents!
Apply today f ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
821 551 59 44 Positive
28-JUL-16, THU 5:30PM
Learn more about these secret spots
submitted on our site!
Have you swapped your own travel secret ..
14-JUL-16, THU 3:00AM
Everything is better together! Like booking
flights & accommodation to Hong Kong.
Save $50 on your n ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
648 567 7 18 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
594 485 20 9 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 50 100 150 200 250 300
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Cathay Pacific 20
Hong Kong 14
flight 13
airport 8
seat 7
User Posts
0
1
1
2
2
3
3
4
4
5
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
-Ju
l
14
-Ju
l
15
-Ju
l
16
-Ju
l
17
-Ju
l
18
-Ju
l
19
-Ju
l
20
-Ju
l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
-Ju
l
30
-Ju
l
31
-Ju
l
Positive Neutral Negative
Cathay Pacific Australia responded to 27 conversations generated
by the 41 Posts fans published.
Cathay Pacific Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
66%
34%
Brand Participation Brand Non Participation
39%
17%
44%
Posititve Negative Neutral
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Engagement Score Total Fan Posts Reach
215 1,269 1.4M
Total Posts Brand Response Rate Impressions
30 71.24% 2.3M
Total Likes Avg. Reply Time
23,719 7 hrs, 7 mins
Total Comments General Sentiment
1,282 Neutral
Total Shares
1,132
BRAND POSTS FAN POSTS
Brand Overview
868K
870K
872K
874K
876K
878K
880K
882K
884K
886K
888K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
885,256
New Fans
10,675
Engagement
0
250
500
750
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Qantas had an average engagement score of 215 and a highest of 642.
Community Analysis
Qantas fans are largely from Australia followed by New Zealand.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
Australia
New Zealand
United States
United Kingdom
India
Indonesia
United Arab Emirates
Singapore
Philippines
0
1
1
2
2
3
3
4
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Fort Worth International
Airport
5
traveltuesday 4
wanderlustwednesday 4
Boeing 3
RooTales 2
27%
73%
Brand Participation Brand Non Participation
83%
0%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Qantas responded to 8 conversations generated by the 30 Posts
they published.
Qantas receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
19-JUL-16, TUE 12:44AM
With more than a million parts, there’s a lot
of work to keep an aircraft running smoothly.
Here’s h ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
854 9,447 63 119 Positive
14-JUL-16, THU 7:15PM
Join us live from our B747 at Sydney Jetbase
to celebrate Boeing's 100th Birthday!
04-JUL-16, MON 3:06AM
Cadillac, Coca Cola and the Kardashians;
some of the USA’s most popular exports
(well, at least to s ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
642 1,750 410 204 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
531 2,167 97 164 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
time 263
hours 212
hold 194
Sydney 190
booking 170
User Posts
0
10
20
30
40
50
60
70
80
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
-Ju
l
14
-Ju
l
15
-Ju
l
16
-Ju
l
17
-Ju
l
18
-Ju
l
19
-Ju
l
20
-Ju
l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
-Ju
l
30
-Ju
l
31
-Ju
l
Positive Neutral Negative
Qantas responded to 904 conversations generated by the 1,269
Posts fans published.
Qantas appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
71%
29%
Brand Participation Brand Non Participation
35%
21%
44%
Posititve Negative Neutral
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Thanks!
Please contact us at NotJustNumbers@unmetric.com for more information.