Post on 16-Apr-2017
transcript
Pet Food : Social Media Report
This Report looks at how
Pet Food Brandsperformed on Social Media between
July 1st – Aug 31st, 2016
Hill's Pet Nutrition: Maker of Science D had the largest fan base of 1,395,021 while Hill's Pet Nutrition: Maker of Science D showed the highest fan growth of 1.13%.
400,000K 500,000K 600,000K 700,000K 800,000K 900,000K 1,000,000K0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet FoodDick Van Patten's Natural Balance Pet Fo Iams Nature's RecipePurina
Number of Fans
Gro
wth
%Fans
0%10%20%30%40%50%60%70%80%90%
100%
United States Countries < 2% Canada Brazil Turkey Australia Other Countries Russian Federation South Africa Italy
Fans - Geography
Dick Van Patten's Natural Balance Pet Fo had the highest PTAT of 1.61% as a percentage of its average number of Fans during this time period.
400,000K 500,000K 600,000K 700,000K 800,000K 900,000K 1,000,000K0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food Dick Van Patten's Natural Balance Pet Fo Iams
Nature's Recipe Purina
Average Number of FansPeop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
Dick Van Patten's Natural Balance Pet Food published the greatest number of posts (75). Iams had the highest average engagement with a score of 849.
Beneful
Hill's Pet Nutrition: Maker of Science D
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Nature's Recipe
Purina
0 100 200 300 400 500 600 700 800 900
0 10 20 30 40 50 60 70 80
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
Beneful received the most number of Likes (45,953), Dick Van Patten's Natural Balance Pet Food got the most number of Comments (2,950) and Hill's Pet Nutrition: Maker of Science D had the most number of Shares (9,018).
Hill's Pet Nutrition: Maker of Science D
Beneful
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Purina
Nature's Recipe
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K 45,000K 50,000K
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsHill's Pet Nutrition: Maker of Science D
26-AUG-16, FRI 10:20AM
Everybody wants an invite to this National Dog Day celebration — especially one kitten in particular ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 29,606 1,001 4,041 Positive
Nature's Recipe
25-AUG-16, THU 12:45PM
Murphy enjoys a meal of Grain Free Chicken, Sweet Potato & Pumpkin Recipe. It’s a tasty, high-energy ..
NO IMAGE
Beneful
08-JUL-16, FRI 1:45PM
Make dreams a reality! 1) Tag Beneful 2) #DreamDogPark. 3) We donate $1! Easy as 1 2 3! https://www. ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 19,015 441 771 Positive
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
999 24,120 1,034 1,372 Positive
Most Engaging Brand PostsBeneful
01-JUL-16, FRI 2:48PM
Tag Beneful & #DreamDogPark, and we’ll donate $1 to dog parks across the country.
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
999 19,321 857 2,220 Positive
Iams
25-JUL-16, MON 8:30PM
What do canine kisses really mean? Find out below. If you have more questions about dogs, we're here ..
NO IMAGE
Hill's Pet Nutrition: Maker of Science D
02-JUL-16, SAT 2:30PM
If pets had it their way on Independence Day, they’d trade noisy fireworks for another round of dinn ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
998 9,075 989 1,765 Positive
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
998 8,215 398 3,910 Positive
Purina's Facebook Page saw the highest number of Fan posts (371).
Beneful
Hill's Pet Nutrition: Maker of Science D
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Nature's Recipe
Purina
0 50 100 150 200 250 300 350 400
Number of Fan Posts
Fan Posts
Blue Buffalo - All-Natural Pet Food received the highest percentage of Positive Sentiment (50.00%).
Beneful
Hill's Pet Nutrition: Maker of Science D
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Nature's Recipe
Purina
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
Nature's Recipe responded to the highest percentage of Fan posts (62.50%).
2000 2500 3000 3500 4000 45000.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food Dick Van Patten's Natural Balance Pet FoIams Nature's Recipe Purina
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
toBrand Responses
Dick Van Patten's Natural Balance Pet Food published the most with 75 posts.
8%
15%
4%
19%
2%
19%
32%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams Beneful
Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Volume of Posts
Beneful received the largest volume of Likes (45,953).
20%
2%
5%
24%5%
25%
18%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams BenefulDick Van Patten's Natural Balance Pet Fo
Share Of Voice – Likes
Dick Van Patten's Natural Balance Pet Fo received the largest volume of Comments (2,950)
8%6%
10%
21%
12%
18%
25%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams Beneful
Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Comments
Hill's Pet Nutrition: Maker of Science D received the largest volume of Shares (9,018).
9% 4%
5%
37%
8%
16%
22%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams BenefulDick Van Patten's Natural Balance Pet Fo
Share Of Voice – Shares
During this time period, #LetsLiveBig was the most engaging run by Purina. Purina published the most (2) in its #LetsLiveBig campaign.
NO DATA(Beneful)
NO DATA(Hill's Pet Nutrition: Maker of Science D)
NO DATA(Blue Buffalo - All-Natural Pet Food)
NO DATA(Dick Van Patten's Natural Balance Pet Fo)
NO DATA(Iams)
NO DATA(Nature's Recipe)
#LetsLiveBig (Purina)
0 100 200 300 400 500 600 700 800 900 1000
0 0.5 1 1.5 2 2.5
posts dummy eng dummy
Engagement Score
Number of Posts
Campaign Comparison
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