Post on 22-Jan-2015
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Social Media
Resilient Leaders – Resilient
Organizations: A Blue Cross and Blue
Shield of Minnesota Foundation Convening
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Number of hours of video that are uploaded to YouTube every minute.
Number of years it would take to view every YouTube video
Number of YouTube videos viewed per day
Number of articles available on Wikipedia
Number of photos archived on Flickr as of June 2009
Average number of “tweets” per day on Twitter.com
The number of minutes spent on Facebook per day
If Facebook were a country; this would be it’s rank in the world.
The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
100,000,000
412.3
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13,000,000
3,600,000,000
3,000,000
5,000,000,000
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1,000,000,000
SOCIAL MEDIA – Mix & MatchANSWER SHEET
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• Introductions & Input
• Face & Accept Reality−Facts & Figures
• Find Meaning−Social Media tools and how their
being used
• Improvise −Play the Social Media Game
Agenda
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4 reasons why your organization needs to
start dabbling in social media:
Face & Accept Reality
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Face & Accept Reality
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
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Face & Accept Reality
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
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Face & Accept Reality
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
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Face & Accept Reality
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
#4
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Find Meaning
Definition of Social Media
Social Media is people using tools (like
blogs & video) and sites (like
Facebook &
Twitter) to share content and have
conversations online.
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How we communicate has changed.
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Traditional – You get it from us Social – You get it from your network
Find Meaning
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• Start with a FrameworkStep #1: Define a Reason to
Engage−Advocacy−Awareness−Fundraising−Special Events/Programs−Influencing Change
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Find Meaning
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• Start with a FrameworkStep #2: Formulate an Objective or
Goal−Advocacy: Increase Youth Engagement−Awareness: Raise Profile/Expand Base−Fundraising: Explore Online Giving
Options−Special Events/Programs: Turnout−Influencing Change: Be Recognized as a
Thought Leader on Your Subject
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Find Meaning
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• Start with a FrameworkStep #3: Select the Appropriate Tools−What are your Objectives−Who is your Audience−Where is your Audience spending their
time?−Strategy - How you will use the Tools−Staffing – Who will use the Tools−Measure Success
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Find Meaning
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• Start with a FrameworkStep #3: Select the Appropriate
Tools
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Find Meaning
“No matter what you do, what you say, or how you use
technology it’s not about the tool or the wires or the
bells and whistles. It’s about the bonds.
Don’t ask, should we blog? Ask, is blogging a good way
to connect with our audience?”
Source: http://www.nonprofitmarketingblog.com/technology_isnt_about_wires_its_about_bonds/
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Find Meaning
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RSS & SocialBookmarking
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Social Networks Allow You to:
Connect with other usersBuild mission awareness
Share content (links, news items, stories, pictures)
Engage in real time communications
Find Meaning – Social Networking
Find Meaning – Social Networking
• Facebook is the 4th most popular website in the United States
• More than 1/2 of Facebook’s users are outside of college, with the fastest growing demographic being those over 30 years of age. − What do those big numbers mean? 600,000 new users
every day.
• The average user has 120 friends on the site• More than 3 billion minutes are spent on Facebook
each day (worldwide)• More than 4 million users become fans of Pages
each day (why shouldn’t they become a fan of your business?)
2 of 8
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Raise Awareness, Engage Your Audience & Promote Programs
Find Meaning – Social Networking
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Use Your Personal Page
Find Meaning – Social Networking
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And a Fan Page
Find Meaning – Social Networking
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Explore Causes for Fundraising
Find Meaning – Social Networking
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Leverage Current Events
Find Meaning – Social Networking
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Raise Awareness, Engage Your Audience & Promote Programs
Find Meaning – Social Networking
SWMN Facebook Pages
• First Baptist Church• Calvary Baptist Church • Girls Hockey Team• Class Reunions• City Governments• Redwood Area Hospital
Employees • Fusion Youth Ministries• MOPPS of Montevideo
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• Serv• Stop Multiple Sclerosis
for $1• Wind Energy
Technology• Donate $5 to the
(Olympian) Brian Gust Cancer Fund
• Walk like MADD• United Way of
HutchinsonResilient Leaders--Resilient Organizations
Find Meaning - BlogsWhat is a Blog?
• Web + Log
• Blogs are frequently
updated websites
with short posts that
encourage comments
from readers.
Why blogs are a big deal
Blogs changed the way people saw the Web
You can create, react, communicate
For the first time ever, anyone could make content
for a global audience
Find Meaning - Blogs
Special Characteristics of Blogs
No technical knowledge required
Readers can leave comments
Automatically organized
Search Engine magnets
Instant distribution of information
Multiple Authors
Internal and External Links
Permalinks
Find Meaning - Blogs
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Org Blog: Raise Awareness
Find Meaning - Blogs
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Org Blog: Advocacy
Find Meaning - Blogs
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Program Blog: Raise Awareness
Find Meaning - Blogs
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Thought Leader Blog
Find Meaning - Blogs
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Leverage Your Blog Content on your Website & Enews
Find Meaning - Blogs
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Broadcast Using Other Social Media Tools
Find Meaning - Blogs
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Photo & Video Sharing
Tell your organizations story through photos and/or video
Puts a human face on your work
Add them to your website, social networks, sharing sites, and more
Find Meaning – Photos/Video
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Photos Help Raise Awareness & Promote Events
Find Meaning – Photo/Video
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Photos for Volunteer Appreciation & Corporate Sponsors
Find Meaning – Photo/Video
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Using Photos to Raise Friends/Funds
Find Meaning – Photo/Video
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Tell Your Story in New Ways
Find Meaning – Photo/Video
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Videos Can Promote Events
Find Meaning – Photo/Video
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Video can Raise Awareness
Find Meaning – Photo/Video
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Video can Thank Volunteers & Tell Your Story
Find Meaning – Photo/Video
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• Microblogging−real time mini conversations in 140
characters−Similar to facebook status updates−Opportunity to extend your brand,
promote events, share resources
Find Meaning - Microblogging
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Twitter Helps Raise Awareness
Find Meaning - Microblogging
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Share Ideas & Influence Change
Find Meaning - Microblogging
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Use Twitter Search
Find Meaning - Microblogging
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Microblogging & Public Policy
• During this session Twitter took off
at the Capital, especially to
communicate committee meeting
changes, bill updates, etc
• Tool to connect with the general
public, elected officials, lobbyists,
and others at the same time
Find Meaning - Microblogging
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Find Meaning – Social Bookmarking
Social Bookmarking
−Use of “tags” to find relevant content−Rate & Comment on resources you find−Archive resources you like or will need−Publish your own content for others to
find rate and comment on
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Use of Social Bookmarks to Generate Resources
Find Meaning – Social Bookmarking
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• Taking it to the Next Step−Combining tools can be a powerful way
to use social media (can be automated)• Examples:
−Share a blog post on your website, facebook & twitter
−Take photos on your phone & send to flickr or twitpic, share on facebook & twitter
Find Meaning – Cross Promotion
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Find Meaning – Cross Promotion
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Improvise
• The Social Media Game−Directions
• Read scenario at top of page out loud• 5 minutes to discuss which tools to use• Do not exceed a total of 10 points
(see at bottom of cards)• Describe why you chose tools• Assign someone to report outcome (2
minutes)
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Josh BecerraCo-founderMonkey Island Inc.