Post on 27-Jan-2015
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NOLAND HOSHINO | BCAUSE MEDIA
ASH SHEPHERD | MINDS ON DESIGN LAB
ROAD MAP
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Why
Why
Why
Why
Why
My goal for using social media is…
From the SMObooks.com “Social Media Road Map”
From the SMObooks.com “Social Media Road Map”
Short-term Objective
Long-term Objective
___________________________ ____________________________________(Action Verb) (Specific Item)
by ____________________ before ______________________________
(Measurement) (Time-Specific)
What is your organization’s bumper sticker message?
Use no more than 10 words
From the SMObooks.com “Social Media Road Map”
Where are they?
Other Nonprofit organizations
Influencers/Leaders
Companies
Campaigns
Actions
Implications
Monday Listen & learn | Share resources
Tuesday Build relationships and ask questions
Wednesday Share blog post | Highlight relevant research
Thursday Summarize responses to questions
Friday Curate good reads/links from the week
Saturday Reminders for events
Sunday Take the day off
From the SMObooks.com “Social Media Road Map”
Theme
Task Today I will do these things Time
1 Listen for keywords related to my organization 15 mins
2 Post new video on YouTube 15 mins
3 Share articles about new widget on Facebook wall 10 mins
4Google+ hangout with volunteers and supporters to share upcoming events and news
30 mins
From the SMObooks.com “Social Media Road Map”
Date _____________________ Theme ________________________________Monday Share Resources
How efficient is your social media strategy?
What type of tools do you use?
Social Media Management Dashboards
Social Media Monitoring Tools
Tools to Find Content
Tools to Locate Target Audience
Measurement | Analytics ToolsAsk people in your social network what favorite social tools they are using
Measureable Objective
From the SMObooks.com “Social Media Road Map”
Before After
What did you learn? ________________
Did you meet your objectives?
What did your audience respond to?
Something I tried and want to change
I feel like I’m most successful with social media when…
From the SMObooks.com “Social Media Road Map”
What are your pain points?
What do you struggle with using social media?
How can we help you?