Social Media& Social MarketingThe Power of Conversations

A quick poll, before getting started!

• Blog personal/corporate• Tagging

• Bookmarking

• Photo Sharing

• Skype or IM

• Wiki

• RSS

• Web video / vlog• Social Networking

• Mash-ups

• Second Life

Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis...What is this all about?

http://flickr.com/photos/oceanflynn/315385916/

http://flickr.com/photos/psd/1805709102/

Still Feeling A Bit Confused?http://flickr.com/photos/9119028@N05/591163479/

http://xkcd.com/256/

A definition of Social Media& the Web 2.0...

The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes.

Constantinides & Fountain, 2008

Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness.

SpannerWorks, 2007

Web 1.0 vs. Web 2.0

http://flickr.com/photos/lafabriquedeblogs/1193780745/

http://flickr.com/photos/popoever/234877734/

http://www.cluetrain.com/book/95-theses.html

Basically it’s all about conversations...

The Social Media Landscape

http://flickr.com/photos/briansolis/2735401175/

http://flickr.com/photos/fredcavazza/2564571564/

Could Social MediaBe Used forSocial Marketing Campaigns?

Let’s have a look atsome examples...

Substance Abuse(Anti-Drug, Smoking)

Social Marketers should take into account butnot be afraid of side- or boomerang effectsof the Internet.

Hand Washing

HIV-AIDS

Physical Activity

Recycling

Could Social Mediabe Effectively used forSocial Marketing campaigns?

YouTube, MySpace, Facebook, Xanga, Flickr, Digg , StumbleUpon are all media that could be used for extending the campaing and spreading messages.

It is possibile to increase the audience reach through the web...

When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes sense to think of the Internet as a place where real conversations take place.

what do

YOU think?