Social media & social web : 5 ways the Internet changed Customer relationships for brands and...

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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com

SOCIAL MEDIA & SOCIAL WEB5 ways the Internet changed Customer relationships for brands and companies

A Global Change

Is This Just a Phase ?

On Earth Social Media users

7 billion 1 billion

Mobile accounts

5 billion

Connected

2 billion

+1,06 billion

+800 millions

+500 millions

+400 millions

+200 millions

+20 millions

Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com

What’s AtAwAd ?

Source : numerikmedias.net

Source : monmag.org

Source : extremepc.fr

Source : presse.philips.ch

Source : materiel.net

“Since Q4/2010, smartphones (mobile phone, 3G, keyboard, OS, e-mail…) outsell computers for the first time”IDC Report

We all act SoLoMo

What Are The Consequences ?

The Roads

to Take

A WAY OF DOING THINGS…

WEB 1.0

My website is beautiful…

WEB 1.0

Come and visit us…Come on, please

VISIBILITY « 2.0 »

EXAMPLE

2nd search engine worldwide

4 billion views… per day

72 hours of video posted… per minute

Visibility ?

Users ?

Attractiveness ?

EXAMPLE

The secret : Digital Ubiquity

EXAMPLE

The Content

Strategy

3 STEPS

Install a Uninterrupted Flow

Create and Share Values

Take Good Care of the System

Install an Uniterrupted Flowof both informations & interactions

Enjoy the wide format possibilities

Pick up the right platforms for you

Source : http://www.integralseo.com/images/socialmedia.png

Respect the World Wide Web rules

Source : http://www.webwep.com/densite-des-mots-cles-google.html

Create and Share Valuesby the digital prints you leave online

Your Digital ID & tone of voice

Understand true value and perceived value

Grow your own attractive circle

Take Good Care of the Systemto do better and to last

Handle the timing

Yeah,the same as

the previous one :)

Optimize your actions

Source : http://www.brandfreeze.com/wp-content/uploads/2010/2/nouveller.png

Notice the changes and rewards

Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389

5 Tips to Handle

2.0 Changes

E-Mail for everyoneoutdated

Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :

guided

Delay to interact is betterreduced

Customer relationsindividualized

Customer relationsindividualizedpublicly

Distance is the safest wayto protect ourselvesProximity

3 Trends to Use

Right Now

The ROPO EffectFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :

Location-based Mobile interactionsFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :

Global On/Off Customer ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :

Fred Colantonio+32 486 99 58 68contact@fredcolantonio.comwww.fredcolantonio.com

: FredColantonio

Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu

Social media & social web : 5 ways the Internet changed Customer relationships for brands and...

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