Post on 27-May-2015
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You Need to Spend Time Listening before You Jump in
Start with the
Listeningg
Government Information technology and Services (GITS)Government Information technology and Services (GITS)1
What’ m I Going to Talk about?g
6 Types of Social Media6. Types of Social Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive Evaluation are as Follows.
11. Example: Interesting Social Media.
Government Information technology and Services (GITS)2
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
1. Listening
Are you using a monitoring service likeli i l i ? O i f happlication analysis? Or are you using one of the
many discovery tools such as Google Alerts, orhi l ?something else?
Government Information technology and Services (GITS)
Start with the Listening
Sh f V i
Start with the Listening
As considered to have people talk to you much.
Share of Voice As considered to have people talk to you much.
Government Information technology and Services (GITS)
Start with the ListeningStart with the Listening
Tone of Voice Positive or
Negative Voice!
Government Information technology and Services (GITS)
Start with the ListeningStart with the Listening
Trends over Time
to examine continuously, to know continuously, to know that the actions taken
to follow the to follow the objectives or not.
Government Information technology and Services (GITS)Government Information technology and Services (GITS)6
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
2. Data Aggregation
You have a mountain of data. Hopefully youi i hi likcan manage it into something you can use like a
dashboard, or feed reader.
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
3. Analysis
What does all the data tell you?yAre there clear steps you should take?
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
4. Define Action Steps
You have analysis. You have organization objectives.
What action steps will you take?
How will you keep track of who is doing what?
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
5. Start Conversations
How will you decide the best way to join the y y j party? Twitter? Facebook?
How will you track what is happening?
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
6. Measurement How effective is your strategy?
What measures are you capturing?
What is working?
What isn’t?
Government Information technology and Services (GITS)
What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?
h l f ki i i The value of taking your time in step 1, and really listening cannot be overstated. You will learn things about your brand, and the process itself may help shape your future strategy.
Government Information technology and Services (GITS)
What Is Social Media E t St t ?
Audience
Objectives
Engagement Strategy?
Strategy
Tactics
Bl F b k T itt Y t b Hi5
Search Engine Optimization
Blog Facebook Twitter Youtube Hi5
Search Engine Optimization
Goal
http://www ignitesocialmedia com/social-media-monitoring-funnel/#
Government Information technology and Services (GITS)http://www.ignitesocialmedia.com/social media monitoring funnel/#
What’ m I Going to Talk about?g
6 Types of Social Media6. Types of Social Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive Evaluation are as Follows.
11. Example: Interesting Social Media.
Government Information technology and Services (GITS)14
Government Information technology and Services (GITS)
Various Measures for Social Interactive Evaluation are as Follows
Alerts Favourites Invite / Refer
Bookmarks
Comments
Feedback
F ll
Key page activity
Love / Like this Comments
Downloads
Followers
Forward to a friend
Love / Like this
Message
Email subscriptions Groups Personalization
Install widget Print page Registered users
Government Information technology and Services (GITS)
Various Measures for Social Interactive Evaluation are as Follows
Profile Time spent on site
Post
Ratings Report spam / abuse
Fans
Ratings Report spam / abuse
Reviews Time spent on key pages
Government Information technology and Services (GITS)
Various Measures for Social Interactive Evaluation are as Follows
Settings Total contributors Widgets
Social media sharing / participation Wishlists
Tagging
T ti i l
Uploads Views
Testimonials
Government Information technology and Services (GITS)
Web Analytic Tool for Measuring Website Visitors
Sample display of popular Web AnalyticT l d h dl t t ti ti dTool and can handle measurement statistics andfigures.
Web Analytic Tools Thais commonly used. y yWhich are both free money and free.
Government Information technology and Services (GITS)
Web Analytic Tool for Measuring Website Visitors
1) Truehits2) Google Analytics) g y3) Stat Counter4) W3 Counter)5) Web-Stat.com6) One Stat)7) Site Meter8) Stat.in.th)
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
6 Types of Social Media6. Types of Social Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive Evaluation are as Follows.
11. Example: Interesting Social Media.
Government Information technology and Services (GITS)20
Government Information technology and Services (GITS)
Social Media used for implementing i ti organizations
Social Media used for implementing organizations Annan although they may have concerns regarding the safety or concern that can not be controlled, but soon these organizations will find that People in an organization facing
h th d l t d i t k i each other and are related in any way as a network using these media. By the way No agency was able to block it. These people will take the Social Media applications in These people will take the Social Media applications in various fields. Widely
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
PTT campaign CSR "1 million trees presented his father "PTT campaign CSR 1 million trees, presented his father.
www.milliontreesforking.com Government Information technology and Services (GITS)
www.milliontreesforking.com
Example: Interesting Social Maida Example: Interesting Social Maida
PTT campaign CSR "1 million trees presented his father "PTT campaign CSR 1 million trees, presented his father.
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
PTT campaign CSR "1 million trees presented his father "PTT campaign CSR 1 million trees, presented his father.
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
PTT campaign CSR "1 million trees presented his father "PTT campaign CSR 1 million trees, presented his father.
Government Information technology and Services (GITS)
Example: Interesting Social Maida
C i i t
Example: Interesting Social Maida
Crisis management in Social Media
Positioning Magazine 26 มนาคม 2553
http://www.positioningmag.com/Magazine/Details.aspx?id=86138#
Government Information technology and Services (GITS)
Example: Interesting Social Maida
S i l di
Example: Interesting Social Maida
นกการเมอง กบ Social media
จรนทร ลกษณวศษฏ http://www.aoodda.com/blog/
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
http://twitter.com/aoodda
Government Information technology and Services (GITS)
p
Example: Interesting Social Maida Example: Interesting Social Maida
http://www.facebook.com/Jurin.Aoodda?v=app_2373072738#!/Jurin.Aoodda?v=wall
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
Using Social Media in US NavyUsing Social Media in US Navy
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
Using Social Media in US NavyUsing Social Media in US Navy
Communication Tool
Effective Crisis communication
Keep Families connected
Tool
Government Information technology and Services (GITS)
Example: Interesting Social Maida Example: Interesting Social Maida
Government Information technology and Services (GITS)
Social Networking is Becoming Popular in the Criminal Justice Process
Government Information technology and Services (GITS)
Social Networking is Becoming Popular in the Criminal Justice Process
Government Information technology and Services (GITS)
Social Networking is Becoming Popular in the Criminal Justice Process
ขนาดคนราย
หนไปบวชเปนพระก
ยงไมวายถกลากเขา
ซงเต กดวยใบหนาเจาซงเต กดวยใบหนาเจา
ตวปรากฏหราอยบน
ป โ 'ปฏทนจบโจร ' ซ ง
ตารวจพมพแจกใหกบ
ประชาชนนนเอง
Government Information technology and Services (GITS)
Social Networking is Becoming Popular in the Criminal Justice Process
จาเฉยผการาบนกซง
เรยกวา เทคโนโลยทม
ไ ป ใ หากไมสามารถนามาประยกตใช
ได แมจะกาวหนาขนาดไหนกคง
ไรประโยชน
Government Information technology and Services (GITS)
Basic Elements of a Social MediaBasic Elements of a Social Media
1 U i S i l M di t tt t l t li t t h 1. Using Social Media to attract people to listen to each participant.
2. To have accepted a generous share many views.
3. A conversation correspondence.3 co e sat o co espo de ce
4. There is a cluster or a social.
5. To can be connected to other websites.
6. A mixture of cultural groups as a garnish to be joined more.
Government Information technology and Services (GITS)
Example of "cultural Expression” by Social M diMedia
รณรงคปดไฟรณรงคปดไฟรณรงคปดไฟ
พรอมกนทวโลก
รณรงคปดไฟ
พรอมกนทวโลก
การเมอง ( เม.ย.)การเมอง ( เม.ย.)
Government Information technology and Services (GITS)
SummaryPublishing
Summary
Social Media
gPrint & Web Official
WebsiteMedia
CommPlan
PersonalEngagements
NewsletterEngagements
Newspaper Earned Media
EmailGovernment Information technology and Services (GITS)
Formula Should be Used Social Network G
oo u a S ou d be Used Soc a et o
within the Government Agenciesovern
1. Within the organization should have security policies for using. nm
en
2. Requires the issuance of regulations.
3 Must be personally identifying
nt Ag
3. Must be personally identifying.
4. Monitoring of Internet use at all times. encie
5. Planning the impact of unexpected things that might happen in the future. es
g pp
6. Allowing employees to do Everything.
Government Information technology and Services (GITS)41
Government Information technology and Services (GITS)
What should be happen within Government What should be happen within Government Agencies from the use of social network
1. Violations of rules and regulations of the organization.
Use
2. The internal information can be released outside the organization. ers3. The internal and external information together.g
4. Do not use personal accounts to the same organization as the account name.organization as the account name.
Government Information technology and Services (GITS)42
Government Information technology and Services (GITS)
SummarySummary
Bringing Social Networking into the government agencies.
Consider the safety of the organization is Consider the safety of the organization is the first priority.
Government Information technology and Services (GITS)
SummarySummary
To Set up clear policies to use.
Promotion
C t lliControllingTo organize in order to reduce g
risks and negative impacts to use.
Government Information technology and Services (GITS)
Government Information technology and Services (GITS)
Getting Your Company Ready
46
Market analysisyCompanies should constantly measure what competitors are doing in the social space. Here
l i th h t l
Companies should constantly measure what competitors are doing in the social space. Here
l i th h t lare some examples in the hotel industry that can be added to a
chart of industry assets.
are some examples in the hotel industry that can be added to a
chart of industry assets.
47
Crisis response planp p
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Social media triagegTake reasonable action
to fix issue and let customer know action
taken
Take reasonable action to fix issue and let
customer know action taken
Evaluate the purpose
Evaluate the purpose
NegativePositive
Do you want to respond?Do you want to respond?
No
Yes
Does customer need/deserve more
info?
Does customer need/deserve more
info?
Yes
Assess the messageAssess the message
Unhappy Customer?Unhappy Customer?
No ResponseNo ResponseYes Are the facts
correct?Are the facts correct?
Gently correct the facts
Gently correct the facts
NoYes
Can you add l
Can you add l
Dedicatedl ?
Dedicatedl ?
Yes No
No
NoAre the facts Are the facts Yes
value?value?
Respond inRespond in Thank theThank the
Complainer?Complainer?
ComedianComedian
No
correct?correct?
Explain what is being Explain what is being
Yes
Is the Is the YesRespond in kind & shareRespond in kind & share
Thank the person
Thank the person
Comedian Want‐to‐Be?Comedian
Want‐to‐Be?done to correct the
issue.done to correct the
issue.problem
being fixed?problem
being fixed?
Yes
No
YesThis framework was built using the USAF Blog Triage.
49
Let post stand and monitor.
Let post stand and monitor.
g g g(Added this attribution post webinar)
Presented byPresented by
Onion HeadSiriporn Pongvinyoo
mrkokung@hotmail.com
Government Information technology and Services (GITS)