Post on 20-Aug-2015
transcript
Social media strategies: FacebookMaeve O’Sullivan / Content Director / Headstream
September 12, 2013
Source: http://www.flickr.com/photos/jdlasica/
“A revolution doesn’t
happen when society adopts
new tools,
...it happens when society
adopts new attitudes and
behaviours”
Clay ShirkyProfessor NYU
Connected People
Always On
75% of female car buyers and 54% of male car buyers use Facebook
(Digital Air Strike 2013)
Smartphone users visit Facebook 14 times a
day(IDC 2013)
21% of people use social media on a mobile device to contact a
company while in store(NYU 2012)
62% of smartphone users reach for their devices
immediately after waking up(IDC 2013)
300m photos are uploaded to Facebook each
day (Facebook, 2011)
4.75 billion pieces of content are shared on
Facebook daily(Facebook, 2013)
Connected People
Content creators
Connected People
Advocates
Source: http://www.flickr.com/photos/pcw_1333/
Buyers who like dealers on Facebook are more likely to make
positive comments when purchasing and write
recommendations(Digital Air Strike, 2013)
69% of Facebook users in the automotive purchase process indicated that a friend’s favourable post
about a dealership positively impacts their opinion of that
dealership(Dealer.com, 2013)
Connected People
3/5 people remove a dealer from consideration due to
poor online response(Leadsift, 2013)
Consumers
A relevant recommendation from a trusted friend is up to 50 times more likely to trigger a purchase
(Branderati, 2013)
Social Brands
Create a community of advocates
•Meaningful relationships•Listening•Good social behaviour
Social Brand Strategy
Social Brands 100www.socialbrands100.com
Benchmarking performance in partnership with
715Brands
23Industries
AUTOMOTIVE • CHARITY • CONSUMER ELECTRONICS • COSMETICS &
BEAUTY • EDUCATION • ENTERTAINMENT • FINANCIAL SERVICES •
FMCG • HOSPITALITY • LEISURE • PROFESSIONAL SERVICES • PROPERTY
• BUILDERS • PUBLIC SECTOR
PUBLISHING & MEDIA • RETAIL • SHOPPING CENTRE
SPORTS APPAREL • TECHNOLOGY • TELECOMMUNICATIONS •
TRANSPORT AND LOGISTICS • TRAVEL • UTILITIES
The research in partnership with
=1. Appliances Online=1. Guess 2 Give2. Thomas Cook UK3. UPS4. Thomson Holidays5. Captain Morgan GB6. SEAT Mexico7. American Airlines8. Tesco9. First Choice Holidays
Facebook brands
No. 1 platform
•Listening: Willing to join conversations
•Content: Informing and entertaining•Customer care: Timely responses
Facebook performance
Maeve O’Sullivanmaeve.osullivan@headstream.com
@maeve_os
Thank you
www.slideshare.net/Headstream