Developing Social Media Strategy:

What to Consider?

Aisha HillaryCommunication Specialist, New Media & Brandsbs.com.au

Agenda

� What & types?

� Why & how?

� Why engage your business?

� Some examples at SBS

� Summary - what does success look like?

Social media..

The use of electronic &

internet tools for the purpose

of sharing and discussing

information and experiences

with others.

It’s not niche

− 5.1 social networking

− 7 sharing photos

− 3.6 sharing video

− 4.5m reading blogs (1.5 with own

blog)

− 3.2 submit product review

The Nielsen Online Consumer Generated Media Report 2008

Why Engage?

− Reach out & connect to customers

− Brand awareness

− Provide unique & relevant

information

− Stronger insights

− Build advocates - loyalty

− Consumer validation

Types of Strategy

� Establish your strategy

� Types:

− Awareness

− Customer Relations

− Crisis Management

− Corporate Reputation Management

− Event Activation

− Product Promotion & Sales

− Internal Communications

The How…

Overarching Principals

1. Listen & Understand

2. Context & Commitment

3. Create & Deliver

4. Listen, Engage & Facilitate

5. Evaluate, Learn & Listen again…

1. Listen & Understand

2. Context & Commitment

3. Create & Deliver

4. Listen- Engage - Facilitate

5. Evaluate, Learn & Listen Again…

Why Engage Your Business?

At SBS

The road to engagement…

Aisha Hillary

m) 041 51 666 73e) aisha.hillary@sbs.com.au

Twitter: superfabulousLinkedIn: aishahillary

Thank you!