Post on 19-Oct-2014
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Social Media Tactics for Hyperlocal Follower EngagementNicole BullockSocial Media Club of Salt Lake City
Nicole Bullock Social Media Manager for
Lead Media Partners Board Member for Social
Media Club of Salt Lake City
11 years of blogging and social media experience
Follow me on Twitter @cuteculturechic
My blogs www.cuteculturechick.com www.beautyandthebypass.com
Today’s Top 7 Social Platforms
FacebookTwitterYouTubeGoogle +TumblrLinkedInInstagram
Find your Voice and Embrace It
Facebook Facts Launched in 2004
The #1 Social Network in 127 countries
Facebook Statistics More than 1 Billion active
users monthly 618 million active users
daily 82% of Facebook users are
outside of the United States
Facebook Pages Use properly cropped images! 180 x 180 (or larger) square avatar image 851 x 315 header image
Park City’s “Croppy” Example
Nice Job, Taylorsville City!
Facebook Promotions The current standard for successful engagement with Facebook fans
EdgeRank matters, but money talks
Invest in the best content for your promotions
Create Engaging Facebook Campaigns
ROI on a $75 Investment
Twitter is for Sharing, Not Shouting Have a relatable
personality Reply to and follow
your followers If you can’t say your
thought in 140 characters, revise it to fit
Use other platforms to maximize your reach
Helpful Twitter Tools URL shorteners Desktop Clients
TweetDeck HootSuite
Mobile clients Echfon Tweetbot Twitter
Twitter parties Imgur
Top Ten Twitter Mistakes Exploiting a Tragedy #HashtagAbuse Leaving @replies unaddressed The following/unfollowing game to get
someone to follow you back Too much self-promotion(80/20 rule) Too many RT, not enough fresh content Long URLs (bit.ly or goo.gl shortener) Insecure Passwords Omitting your location Lack of Personality
The #Aurora Tragedy
Have a Secure Password!
Hackers “had it their way” - Account was breeched by underground hacking group Anonymous
Give Timely Responses
McDonalds was not involved in the hacking but addressed the hacking empathetically
@Jeep’s Response
@Jeep gave a public reply to the hacking within one hour of account being restored
Tumblr Tumblr has become the10th most
popular website in the world 20 Billion page views per month The most popular social site for
13-25 age group Content shared through Instagram
and Tumblr Mobile apps
Most popular Tumblr content Photos of daily life (studying,
eating, pets) Entertaining memes and gifs Porn and near-porn images
Sample Tumblr Feeds
Pro Tip: Be careful with search on Tumblr. The tags and keywords you search at 11am may be very different at
11pm. Edit your NSFW settings!
Instagram Launched in 2010 Currently the most active
photo sharing site in the world
Stats 900 million monthly active
users 40 million photos per day 8500 likes per second 1000 comments per second
How To Share Your InstaPics
Tap to share your Instagram photos to: email Facebook Twitter Tumblr Flickr
Copy link, share photo later Sharing through the app is
the easiest way to get new content on Tumblr and Flickr
Tips for Instagram Engagement Follow people in your city/district Like and comment on their photos Use appropriate hashtags (1-5 per
photo) Create unique hashtags for events
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YouTube Launched in 2005 Acquired by Google in 2006
for $1.65 Billion
#2 Search Engine Globally (behind Google)
Statistics: 800 million unique visitors
per month 4 billion hours of video
watched every month 72 hours of video uploaded
to YouTube every minute
Create a YouTube Channel
Pinterest Launched in 2009 12 million active users in
the United States The 3rd most popular
social network globally 16% of all social media
traffic (now above Twitter at 15%)
The average user is active on the site 98 minutes per month
What Interests Pinterest Users?
Google + Launched in 2011 Google considers
Google+ a “social layer, not a social network”
G+ by the numbers 500+ million users 235 million “active” (+1,
Hangouts, connecting with friends in search)
125 million use news feed
Google+ Communities
Far more user engagement in Google+ Communities than Google Pages
LinkedIn Launched in 2002
4,500 members in 2003 200 million members in
2012
The #1 social network for business professionals
64% of LinkedIn Users are outside of the United States
Available in 19 languages
My Top Resources for Timely Social Media Information
Social Media Examiner
Mashable Social Media Today Social Media Club
of Salt Lake City Facebook Groups
for Social Media Managers
Blogs
Let’s Connect!Nicole Bullock
Facebook.com/cuteculturechick Twitter.com/cuteculturechic Pinterest.com/cuteculturechic Linkedin.com/in/nicolembullock
www.cuteculturechick.com www.beautyandthebypass.com
cuteculturechick@gmail.com