Social Media talk to BEC

transcript

Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media- BEC, 16th Sept 2009

Charlie Gunningham

2Social Media – Business Applications

Half Day Course

Date: Thurs Oct 29th

Session 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm

Innovation Centre, Bentley Tech ParkPrice: $99 inc GST

NOW Age of Social (media)

1994 Age of Surf

1998 Age of Search

1960-2000

Golden Ageof Advertising

Fragmentationof all media

SOCIAL MEDIA – defined

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

http://en.wikipedia.org/wiki/Social_media

incl blogs, youtube, facebook, twitter, flickr, slideshare, …

Power that is SOCIAL MEDIA

- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)

“Markets are conversations”conversations among humans sound human

natural, uncontrived, honestpublic switch quickly

tell us something! (then we might speak to you)

business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com

So – have a conversation with your mkt

- WIIFT- contribute, join in, - have a clear company policy

Advantages SOCIAL MEDIA

- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

BLOGGING SOFTWARE

1. Blogger.com (Google)

2. Wordpress.org (popular, purists)

3. DotNetBlogEngine (Microsoft)

BENEFITS? you’re asking the wrong question, but …

Better Traffic & SEO to your site

Fun, empowering for you/staffListen + Learn from your public

Gather interesting contentWhat goes around comes around

“Markets are conversations”= the future of marketing?

Mark Zuckerberg, Founder, Facebook

http://www.facebook.com/gunningham

Your own FACEBOOK Profile Page

Build your own profileMaybe keep it separate

from biz?Interact

WIIFT!

Set up a FACEBOOK Group/Business Page

Invite ‘fans’publish events, goings oninteractive shop window

Walls, Photos, discussionsImport blog feed, apps

http://www.facebook.com/...unique URL

FACEBOOK Business Page

Link from emails/web siteRun it like your site

Feed from page to your siteUpload videos, pixBuild a community

FACEBOOK Fan Box

Have your FBBusiness page

Update your site+ advertise FB page

Post your own FACEBOOK Ads

Direct + targettedSet a budget

Easy to set up, edit, cancel + monitor

12mn+ views ($1400)

Create your FACEBOOK Ads

Click AdvertisingCREATE AN ADVERT

1. Design2. Target

3. Pricing

FACEBOOK Policy

AddictiveTime Wasting

Haven’t got time!

You need a policy, and stick to itHave a reason, WIIFT, part of marketing

SOCIAL MEDIA in Aus (Jun09)

_ Facebook: 6mn visitors (+95% p.a.)

_ MySpace: 3.5mn (only +5%)

_ Twitter: 800,000 (up from 13,000)

_ 70%+ net users visit social netwks (+29%)

_ Twitter the fastest growing

3. TWITTER

_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

3. TWITTER Vocab

_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)

http://twitter.com/chazgunningham

http://twitter.com/aussiehome

3. TWITTER

_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

3. TWITTER

_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

3. TWITTER

_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

3. TWITTER extensions

_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)

TWITPIC.com

App that synchs with twitterTake photo, upload +

then it becomes a tweetwith a link to the photo

Can be done from mobilehttp://twitpic.com/photos/chazgunningham

Chad Hurley, Cofounder, Youtube.com

Upload movies to

Obama did 1,67887 mn views

Av age 45-55 yrstag ‘perth real estate’

DIY, free

www.youtube.com/aussiehometv

Creates online vidCode for you to use

‘testimonial mountain’Draws in viewer

USED TOGETHER – rinse and recycle

- use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

SOCIAL MEDIA POLICY

- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

Social Media Optimisation

Lower ad coststargetted, effective marketingRaise Traffic + improved rankings

Fun, empowering; learn & interact

Drive client loyalty more sales and profits

MOST powerful when you mix them

THANK YOU! For More:

_ charlie@aussiehome.com 0411 092 669

_ search ‘aussiehome’ in FACEBOOK_ http://twitter.com/aussiehome _ http://blog.aussiehome.com _ http://www.youtube.com/aussiehometv

Half Day Course

Date: Thurs Oct 29th

Session 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm

Innovation Centre, Bentley Tech ParkPrice: $99 inc GST

Social Media talk to BEC

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