Collaborative Insight BrubakerHR

Gareth Jones Inmate

@garelaos

enquiries@brubakerhr.com 07880 742581 BHR

“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012

MKTNG

SALES

CUST

SERV

CUSTOMERS

CANDIDATES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

HR

MKTNG

SALES

CUST

SERV

HR CUSTOMERS

CANDIDATES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY HR

You cant be social outside if you are not social inside

Killing the conversation

Control

“Employers need to …participate in the

conversation on an informed, authentic basis.

That sometimes means saying ‘as a company we

are not perfect’ and admitting your mistakes”

Mathew Davies. UK HR Director, Logica

Food for thought…

You no longer control access to the technology or content of the conversation so stop trying to.

Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration.

Social media exposes cracks in your engagement levels, it doesn’t cause them.

There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay.

Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.

The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject.

Thank you!

Gareth Jones

07880 742581 @garelaos

www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com

enquiries@brubakerhr.com