Tips & Tricks of Social Media Marketing

Vicki Dirksen & Betsy McCloskeyPlaid Swan

August 2013

74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media.

70% of brand fan questions on social media aren’t responded to.

83% of social media customer service users have walked away from a purchase after a bad experience – compared to 49% of non-users.

Social Media For Business

Who Uses What?

Reasons Customers Interact with Companies in Social Media

Discount – 61% Purchase – 55% Reviews & Product Rankings

– 53% General Information – 53% Exclusive Information – 52% Learn About New Products –

51%

Submit Opinions on Products – 49%

Customer Service – 37% Event Participation – 34% Feel Connected – 33% Submit Ideas for New Products

– 30% Be a Part of a Community –

22%

IBM Institute for Business Values

1. Identify who your target audience is.2. Have a plan & measure results.3. Complete your profile.4. Cross promote.5. Build relationships.

Tips for Any Social Media

Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the

first time 751 million mobile users access Facebook every

month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up

from 23% at the end of 2012 1 out of every 7 minutes spent online is spent on

Facebook!

Facebook: By The Numbers

5 Tips/Tricks for Facebook

1. Make sure your post has a photo.2. Keep it brief.3. Ask a question.4. Quality not quantity matters.5. Be on time.

44% growth from June 2012 to March 2013 288 million monthly active users Over 500 million registered accounts 340 million tweets per day +11 accounts added every second 40% have never sent a single tweet Fastest growing age demographic is 55 to 64

year olds

Twitter: By The Numbers

1. Listen before you tweet to find your voice.2. Share great content & engage with people.3. Use Twitter tools but don’t over rely on

them.4. Use hashtags sparingly.5. Mix it up.

5 Tips/Tricks for Twitter

The average Pinterest user has 171 pins, 229 followers, 3 boards, and 28 likes.

Pinterest is now the third most popular social network in the US.

19% of female internet users are on Pinterest.

Over 20% of Facebook users are on Pinterest daily.

Pinterest: By The Numbers

1. Share original content.2. Think about colors.3. Know when to post.4. Share from your website.5. Use search.

5 Tips/Tricks for Pinterest

Google+ is now the second largest social network.

359 million monthly active users. Active users base grew by 33% from June

2012 to March 2013. 80% of users log in at least once per week. 60% of users log in every day. 42% of users are single.

Google+: By The Numbers

1. Claim your Google+ Business page before someone else does.

2. Organize and prioritize your circles.3. Offer the option to +1 your online content.4. Use hangouts to communicate on a

personal level.5. Participating may help your website search

engine ranking.

5 Tips/Tricks for Google +

The largest professional business network on the planet.

Over 200 million users. 2 new users join every second. 64% of users are outside the US. 81% of users belong to at least one group. 61% use it primarily for professional

networking. 42% update their profile information regularly.

Linked In: By The Numbers

1. Create a vanity URL.2. Listen to your market with LinkedIn Groups.3. Get recommendations.4. Use LinkedIn search.5. Use your profile as a destination.

5 Tips/Tricks for Linked In

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Thank You!