Social Media Trends for 2014

transcript

Social Media Trends for

#MM4EXPO

If you have any questions, please speak up or tweet to us:

@MillenniumMKTG#MM4EXPO

#MM4EXPO

Content Marketing Google+ Social Branding Hashtags Social on Mobile Micro-video

#MM4EXPO

Social Media Trends for 2014

#MM4EXPO

The Need for Social Media

Selling through social channels will become

the norm.In 2014, investment in social media will become a necessity, not a luxury.

By the numbers: 329 million people read blogs each

month 27 million pieces of content are shared

each day 9 in 10 organizations market content

#MM4EXPO

Content Marketing

Strong focus will continue in 2014 Crucial to other digital marketing

techniques Generate shareable content to populate

social networks Stay on top of topics relevant to your

industry Encourage employee advocacy

#MM4EXPO

Content Marketing

#MM4EXPO

By the numbers: More than 300 million people visit

Google+ each month 70% of business brands have a presence

on Google+ The +1 button is clicked more

than 5 billion times a day

#MM4EXPO

Google+

Will become a major factor in 2014 Influences Google’s search algorithm Google+ content can also rank in search

results Recently launched +Post ads Google Authorship Gmail Integration

#MM4EXPO

Google+

#MM4EXPO

Humanize your brand Size all graphics appropriately Follow guidelines Remain consistent with brand standards

#MM4EXPO

Social Branding

#MM4EXPO

Hashtags will be everywhere Currently used on a variety of networks:

Facebook, Google+, Instagram, Twitter Capitalize on trending topics Create your own hashtag Newsjacking Trendjacking

#MM4EXPO

Hashtags

#MM4EXPO

By the numbers: Facebook has 945 million active mobile

users 40% of YouTube’s traffic is from mobile Mobile traffic is projected to exceed

desktop in the next 4 years

#MM4EXPO

Social on Mobile

Social and mobile are now synonymous Mobile devices are main device for

accessing content Make sure all content displays well on

desktop and mobile Force full site on link if content not

available on mobile Consider all platforms

#MM4EXPO

Social on Mobile

#MM4EXPO

By the numbers: More than 200 million active monthly

users on Instagram 70% of Instagram users use the app daily More than 40 million users on Vine More than 30 million Shapchat users

#MM4EXPO

Micro-video

Rising in popularity 6-15 seconds long Delivers information quickly Must capture the attention of the viewer Must provide value Content can be shared on other sites Requires creativity and experimentation

#MM4EXPO

Micro-video

#MM4EXPO

Contact Us:Julie Braverman, Digital Marketing ManagerChristina Grieves, Social Media Specialist

social@mm4solutions.com301.725.8000

Find us on Social Media!https://www.facebook.com/MillenniumMarketinghttps://plus.google.com/+Mm4solutions/posts http://www.linkedin.com/company/millennium-marketing-solutions https://twitter.com/MillenniumMKTG

#MM4EXPO