Post on 09-May-2015
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Social media, UGC and its impact on mainstream newsReuters Institute for the Study of Journalism
Nic Newman
1: This is not a fad
This is not a fad
This is not a fad
This is not a fad
2: Mainstream news organisations are waking up to social media
• Telling better stories
• Getting more engagement
• New way of distributing content
Motivations of traditional news organisations
Where are news organisations focussing their efforts?
The old style battles over
News organisations adopting social media, but on their own terms
The old style battles over – debate has moved on
How does the BBC need to respond?
1. Agree a core strategy for social media sites (eg Twitter) and how this should relate to the BBC’s other onsite participation initiatives
2. Appoint or identify a senior editorial figure to co-ordinate activity and best practice across the journalism family (or at least within BBC News)
3. Embark on a comprehensive training course to raise awareness of the benefits and dangers of social media tools in journalistic practice
4. Identify appropriate metrics to track and understand success
5. Identify mechanisms to ensure all the above are well co-ordinated and that initiatives receive appropriate reward and attention