Social Networking Update

By Danielle BrigidaNational Wildlife Federationbrigidad@nwf.org

I’m a Wildlife and Technology Geek

Changes in Communication

47% in the U.S. use a smartphone…

Quick Poll of the Audience

1) Facebook2) Twitter3) LinkedIn4) YouTube5) Blog6) Smartphone

Typical Behaviors on Social Media

Social Media Participation Chart by Oversocialized

Beyond the BuzzwordsIt’s a new way to do old business.

Proof in the NumbersFacebook: 1 billion

Twitter: 500+ million

LinkedIn: 175 million

Google Plus: 100 million

Instagram: 100 million

Foursquare: 25 million

Pinterest: 20 million

Social Media Platforms

Page, Group, Profile

An average user is connected to 80 community pages, groups and events

Facebook Page

Facebook Group

Profile

Understanding Facebook Terminology

• Status – Update your friends with links, photos, or info• Admin – Person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Timeline – Feature the allows you to add important life

experiences • Tagging – Type the "@" symbol. Select the friend, page,

event, group or app you want to tag from the drop-down menu.

Twitter Profile

www.prnewsonline.com

Start with the Basics: http://search.twitter.com

Real time Search Results

Allows me to catch this…

YouTube

YouTube

• Over 800 million unique users visit YouTube each month

• Over 4 billion hours of video are watched each month on YouTube

• 72 hours of video are uploaded to YouTube every minute

LinkedIn –Professional Network

Inmaps.linkedinlabs.com

Understand Your Network

What does social media mean for businesses?

National Wildlife Federation

Forest Justice Campaign

Certified Wildlife Habitat Page

Knowing Your audiences

Creating Content Worth Sharing

Organizing Connections and Outreach

Organize Friends, Followers and Fans

Learning from the Community

@klsnature

Identify and Engage Leaders

Strengthening Programs

Strengthening Programs

Using Visual Aids

How do YOU use it?

• Keep up with family• Catch up with old friends• Read meaningful articles• Connect with other passionate people• Organize resources• Share projects

Keep on Top of Privacy

• Terms of Service

• Community guidelines

• Privacy Policy

Just Remember to Be Human

Bring Value to the Web…

• Maintaining relationships• Serve as a resource• Offer ways to take action• Share photography and art• Get critiqued• Gather data• Respond quickly to Issues• Identify leaders • Communicate and learn

Questions?

Danielle BrigidaNational Wildlife Federation@starfocus brigidad@nwf.orgNetnaturalist.com

Judy N, Flickr