SOCIAL MEDIAOF THESEXES

71%62%

Percent of Each Sex

Using Social Media

66%46%

8%

15%17%

18%

76%54%

33%

20%On average, U.S. adult

women use Facebook more than any other social media network,

and 10% more than U.S. adult men

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27%22%

Business

53%

65%

Friends & Family

23%

28%

Blogging & Photo Sharing

45%

48%

Entertainment

13%

7%

Dating

How-To

30%

37%

Men, on average, are more likely to use social media for dating or business, while women use it more frequently for sharing, self-help, entertainment, and maintaining relationships

U.S. Online adults using social media several times per day

We harness the power of the Social Media Wonder Woman – our data shows that U.S. women, 25–45, are more active and also drive higher levels of engagement on social media than men

57.8 27.3 27.339.3 1.9

85 42.2

An analysis of 90 days’ worth of Facebook activity revealed female users, on average, had more friends, participated more, and shared more of all forms of content compared to males

The Splash represents the engagement of each post, measured by the amount of Likes and Comments each gets, per

number friends the person has

Is Your Brand Harnessing its Social Media Wonder Women?