Strategizing Which Social Media Platform(s) is Right for You

Anna Taranenko

Nice meeting you!

• What is your name?• Expectations?

WEB 2.0

Do you need social media at all?

Social Media: what is this?

At least I can see

what my friends are

up to

Professional development

Fake reality

Resource for secret servicesVirus for

teenagers

Why would an organization need social media?

1. Communication

2. Response to positive/negative feedback

3. Advertisement/marketing

4. Better understanding of users, crowd sourcing

questions you need to ask

how to analyze your audience

Target audience, segmentation

Who “buys”?

Not homogeneous

There are certain groups

Groups are defined by interests

#12.

Excuse me,

how can I get to a library? ;)

how to assess whether different platforms meet your needs/are worth your time and effort

Go where people are!

TWITTERTWITTERmicroblog, microblog, 140 140 symbols symbols

(electronic sms(electronic sms))

What comes around

WHY?

Motives! Why would they want to come to

YOUR page?

engage them! ActivitiesSurveys, ask for opinionPublicationsContestsPartiesToursOnline and offline

FACEBOOK.COM/BIBLIOMIST

Online contest “Biblio-Christmas Tree”Idea comes from a librarian 393 new fans within 2 weeks153 photo entries“Interaction with Page” indicator (1,849) grew by

873% Mass media, news on Crimea Ministry of Culture web site

Online St.Valentine’s Day Contest “LIBRARY+PATRON=LOVE”

77 entries (video, podcast, PPT)Number of page fans grew by 581 people (up to

1237) within 3 weeks “Interaction with page” indicator (3,729) grew by

63%

http://www.youtube.com/watch?v=LcuwRM5L7yk

“Library Blogosphere Stars” Contest

MICROSOFT

ONLINE CONTEST“Government – Libraries Best Friend”

•the number of New Likes (103) grew by 442%•Post Views indicator (121,773) grew by 122%,•Post Feedback indicator (1,925) grew by 151%,•the number of page fans grew by 30 people.

Online photo contest “Pearls of Folk Art” on Bibliomist fan page held by Bilozerka librarian at her initiative

#ДЕНЬБІБЛІОТЕК

(Ukraine Library Day hashtag)

Who are we? Draw us!

WORDLE.NET

SPELL WITH FLICKR

“Snow Queen” of “Library Autobahn” blog “First Snow Flake” contest

“Pajamas party”

KsVolonterFest (June 1) Kherson oblast children’s library

БібліоЛітМарафон, Херсонська обласна бібліотека для дітей (30 вересня)

http://www.youtube.com/watch?v=0XYWDuJz5lU&feature=relmfu

“Sending reminders about overdue books to patrons through Odnoklassniki social network. Not everyone responded, but no one complained either.…”

Blogger librarian НА библиоVolNe...

Vynohradiv central raion library:

Kostiantynivka library(Donetsk oblast)

State Youth Library of Ukraine

Ternopil oblast youth library

Yevpatoriya LibraryContest of demotivators

Biblio-oracle(Multnomah County Library)

Post titles of 3 books, that you recently read, on Facebook page and we will predict which book you would like to read nextResponded to over 100 patronsThe most successful library day online!

Ukrainian Library AssociationChange your Avatar!

faktor-d.blogspot.com

ETIQUETTE TIPS Personal profile

“Befriend” anyone? Depends Question “Do I know you”? No Full birth date? DependsStatus “I wish it were summer now...”? Depends

Project pageFormal rules? You decideName/“Brand”? Not annoyingRead and comment Reply to comments within 24 hoursBe informal?Don’t be afraid!“Quote”Add friends’ links

Comment and others’ publications Write about your “kitchen”How many? Facebook, Vkontakte 1-2/day, Twitter 5-6

Know your audience – correct timing for sending out news

Time management – easy to get carried away/procrastinate

Your audience is always one click away of un/liking you

Negative comments

Never delete them

Emotional, aggressive or Reasonable criticism? Haters Cherish brand advocates It’s better not to keep silent, but are all comments worth your

time? Your opponent is your best teacher

IREX Blogging Guidelines, http://www.chrisbrogan.com/about/, http://www.lookatme.ru/flows/obschestvo/posts/64452-vedi-sebya-prilichno-v-internete-feysbuk-etiket http://publiciti.ru/ru/technology/8biznes-etiket-v-sotsialnykh-media56

Profile Profile – – for people for people

Page Page – – for organizations for organizations

Group – for discussionsGroup – for discussions

Create a community

..over 320,000 visits in 6 months on website, blogs and Youtube

Cross posting multiplies your presence

http://www.youtube.com/watch?v=uLTIowBF0kE

T-Mobile dance

http://www.youtube.com/watch?v=VQ3d3KigPQM

Cinema Gas Station

● “people want to see things «live»

● Youtube: over 150.000.000 clips

● 150.000 uploaded to Youtube daily (2 clips every second)

● many daily views (100.000.000 in the U.S. alone)

● powerful new media

Viral video

● you feel like sharing

● many views within short period of time

● original plot, creative idea, filming a “mega event”

● «sharing»

● watch viral videos and try to understand their “secret” http://bit.ly/uj9Avg (V.Grebionkin)

Альфа банк "Честным быть Выгодно" - Офисhttp://www.youtube.com/watch?v=cAKvVHVxnPkСмерть пьет пивоhttp://www.youtube.com/watch?v=Otre6Q7sPaEНужно пристегивать ремни безопасностиhttp://www.youtube.com/watch?v=s1o1NULLWJUДиджитал рисёрчhttp://www.youtube.com/watch?v=mgNKAYaztCUEvian Roller Babieshttp://www.youtube.com/watch?v=XQcVllWpwGsЗря полез ( кот и ванная)http://www.youtube.com/watch?v=ShQ_P6vjjt4

Successful videos:“PLOT

Drama Suspense

QUALITY JOB (Actors, Director, Sound, Editing)

KEEPING AUDIENCE’S ATTENTION (every second)

ExpositionRising actionPlot developmentClimaxResolutionLife after culminating pointFinal shots” http://bit.ly/ubI1H7 (D.Maliuta)

Make change by including people

Opinion leaders“Haters”“Brand advocates”

vs.

Personal profiles for libraries on Facebook

Contests – prize catchers

Not too many platforms!

Social sites are cheap and efficient tool.

And transferable too.

Capture your audience on social sites!

Comments?

Suggestions?Jokes?

Thank you!

AnnaTaranenkoataranenko@irex.ua