Social Network SpaghettiScott Kveton, Vidoop

This Evening

how we got here the players social networking routines who’s doing what open stack what’s to do? why should I care?

How we got here

aka - blah, blah, blah

All about the niches bitches!

bands

college students

professionals

Then niche sites traded focus to serve “everyone”:(

everyone!

everyone!

everyone! (who works)

System-centric design

System-centric value

Source: Mick Hagen (mickhagen.com)

Social networking is just a feature

(Sorry Zuck)

The Players

vs.

Social networking routines ...

Source: groundswell.forrester.com

Participating

Consuming

Adding friends

Inviting friends (anti-pattern)

Inviting friends (anti-pattern)

Inviting friends (the righter way!)

Sending messages within networks

Seeing what friends are up to

Deciding who can see and do what

Adding apps

Fighting app spam!

Who’s doing what

MySpace - Data Availability Profile Information Pieces of Media Social Graph OpenSocial support

Google - Friend Connect

Facebook - Connect

Trusted Authentication Real Identity Friend Linking Dynamic Privacy Social Distribution

Yahoo - Y!OS

Single social platform for Yahoo Lotsa standardized web services Yahoo! Application Platform

Open Stack

OpenID

http://openid.net/

XRDS-Simple

http://xrds-simple.net/

OAuth

http://oauth.net/

Portable Contactshttp://portablecontacts.net

The goal of Portable Contacts is to make it easier for developers to give their users a secure way to access the address books and friends lists they have built up all over the web. Specifically, we seek to create:

•A common access pattern and contact schema that any site can provide•Well-specified authentication and access rules•Standard libraries that can work with any site•and absolutely minimal complexity, with the lightest possible toolchain requirements for developers.

(Is it really a standard without a logo?)

OpenSocialhttp://code.google.com/apis/opensocial/

What’s to do?

Open Stack - what’s left?

Finalize the last bits of tec Figure out usability Build the Open Stack “Connect”

“Why should I care?”

Social networking will be a feature on every site in the near future.

Fin.

Huge props to Chris Messina for most of these slides

http://kveton.com

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