Social Networking in a Sales 2.0 World

transcript

September 10, 2009 Chicago, IL www.sales20conf.com/chicago

Kevin Popovic, B.S., M.A.

Founder / Communications Director Ideahaus®

Satellite Marketing:

• Push Strategies are Failing

• Pull Strategies are Working

Changing Strategies

• Conventional Marketing uses “in the box” thinking• Too many steps in process, chances to fail• Premise is “the prospect will listen”

Changing Strategies

• Leverage Consumer Behavior and Insights to Develop Personalized Media Messaging

Changing Strategies

• Closed-loop Marketing

• Full Use of Data

• Free Flow of Info

Changing Strategies

• All new relationships start with a conversation of one type or another.

New Relationships

• Start the conversation where they already are, and on their own terms.

New Relationships

• Start the conversation where they already are, and on their own terms.

Social Media

Social Networks

Video Sharing

Micro-Blogging

Photo-Sharing

Events

Bookmarking

PPT Sharing

Video Streaming

Widgets

Miscellaneous

Blogging

• Less Effective

• Expensive

• Slow

Mass Media vs. Social Media

• Effective

• Inexpensive

• Immediate

• A coordinated collection of marketing sub-stations, or “satellites”, fully-integrated.

Satellite Marketing™

1. Target Markets

2. Strategy Development

3. Satellite Development

4. Deployment & Participation

5. Assessment & Measurement

• Utilize Social Media, Networks and Functionality for Sales & Marketing

• Reply to Trends, Crises, and Opportunities in a timely fashion.

• Change the Sales Machine into a Customer Relationship

• Develop Relationships with Prospects, Customers, Industry and Media.

• Promote the Sampling and Sales of Products and Services.

• Supplement Traditional Media Planning with Social Media Planning.

• Increase Brand Awareness, Participation, Engagement, Reach and Audience.

• Learn more at www.ideahaus.com• kp@ideahaus.com

Social Networking in a Sales 2.0 World

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