Social photography: visual social media

transcript

@SheilaS@TourismCurrents

Social Photography Visual Storytelling

Sheila ScarboroughTourism Currents

#pmgct2015@SheilaS

What's In This For You?● Better storytelling that connects

with visitors & guests● Universal language & emotion

of visual sharing● More content in less time● SEO (Search Engine

Optimization) boost #smshi@SheilaS#pmgct2015

Disclaimer …. I'm self-taught

#NotAnExpert

You can do this, too! D #smshi@SheilaS

#pmgct2015

WhyPhotos?

#smshi@SheilaS#pmgct2015

Surfing:A boy balances on a surfboard & catches his very first wave,

near Diamond Head#smshi

Of U.S. online adults surveyed:

71% use Facebook28% use LinkedIn23% use Twitter

28% use Pinterest26% use Instagram

Source: Pew Social Networking Fact Sheet @SheilaS#pmgct2015

How could social photography help YOUR overall strategic goals?

Strategy....Get One

@SheilaS#pmgct2015

Strategy Down to Each Social Post

Overall goals for your town, attraction, or hotel

Marketing communications to support goals

Social media that supports your marketing

Instagram

Instagram post to reach particular visitor type

Strategy to Social Post Example

Increase fall arts festival attendance

Marketing goal to support - reach crafters

Social media to support crafter outreach

Instagram account

Instagram photos of #quilting & #FiberArt

Visualsocial media #smshi@SheilaS

#pmgct2015

Instagram is....

A Micro Art Gallery

“Using Instagram to tell stories about themselves,

with Michigan as the backdrop....“

Seth Starner, New North Center23 March 2015

@SheilaS#pmgct2015

Making an impact on Instagram

Post great photos! #duh

Interact, get re-grammed

Smart use of hashtags@SheilaS

#pmgct2015

How does Instagram fit into YOUR marketing

strategy?@SheilaS

#pmgct2015

Free Instagram analytics -

Iconosquare@SheilaS

#pmgct2015

New on Instagram as of yesterday“Layout“ for iOS

Tips for Instagram● Square cropping drives composition● It's a mobile-first platform

– Use Iconosquare for desktop work● Put “hashtag pile“ into a comment● Brand hashtags allow sharing● Read Instagram for Business blog

** Bought by Facebook @SheilaS#pmgct2015

Pinterest is....

A Digital Inspiration

Board #smshi@SheilaS#pmgct2015

How does Pinterest fit into YOUR marketing

strategy?@SheilaS

#pmgct2015

Google is not the only game in

town; search is big on Pinterest

@SheilaS#pmgct2015

For analytics, set up a Pinterest

Business Account

@SheilaS#pmgct2015

Tips for Pinterest● Huge popularity spike● Some legal concerns with pins● It's a discovery platform● Can drive a lot of traffic, so pay

attention to your analytics● Interact with pinners, say thanks● Read Pinterest for Business blog

Untappd is....

A social app for craft beer

What about

Snapchat?@SheilaS

#pmgct2015

Don't Forget Old School● Photos to Twitter

– Easy from your phone– Hashtags, incl. #FriFotos & #tbt

● Photos to Facebook Pages– Easy from your phone– Photos usually do well for engagement– Change out header photos– Photos as comments #smshi@SheilaS

#pmgct2015

40 more photos shared

below this!

No time for all this?

Create once, use over and

Lots of photos?Create an

Animoto video out of them

Photos + Music = Animoto Video

@SheilaS#pmgct2015

Even MORE Old School:

Go offline with photo walks

Use snail mail for

your pics#smshi@SheilaS

#pmgct2015

Now that you're a photographer, learn to think

like one#smshi@SheilaS

#pmgct2015

#smshi

Your last move before shooting with a phone?

Wipe off the lens.#smshi@SheilaS

#pmgct2015

Big social photography

benefit:

SEO#smshi@SheilaS

#pmgct2015

Tip!Use a cheat sheet -

like this one from Visual.ly- to keep up with various social media image sizes

Takeaways● Have a plan, goals, a direction● Photo = self-contained story● Your phone = publishing machine● Create once, use many times● Think like a photographer● Use descriptive text/ALT tag for SEO

#smshi@SheilaS

#pmgct2015

Photo Credits● All photos my own except....● Me with camera:

BJMcCray on Flickr CC● Boy surfing: Waikiki Beach Services● Screaming woman:

kandyjaxx on Flickr CC#smshi@SheilaS

#pmgct2015

Thanks very much!Find these at Slideshare.net/sheilas

Sheila Scarborough

Tourism Currents

@SheilaS

@TourismCurrents