Social proof yourself in less than an hour a week

transcript

vanguardvisions.com.au

Digital Horizons: Small, Medium or Large?

Allison Millerallison@vanguardvisions.com.au

Polaris Centre - 2 December 2015

Polaris and me

(Freelance) Facilitator, writer and presenter

CC-BY Image: social proof by Jurgen Appelo – https://www.flickr.com/photos/jurgenappelo/10867592824

Have a clear vision

What is social proofing?

The act of sharing information online which people in your network find useful and interact with.

That’s you

CC-By Image: Pictofigo - https://commons.wikimedia.org/wiki/File:Pictofigo_-_Idea.png

Have a clear vision

Have a clear idea about how you want to social proof yourself

Position yourself as an ‘expert’ or ‘guru’ in your area of expertise or as someone who can be trusted to do what they say they can do

CC0 Public Domain image by geralt – https://pixabay.com/en/info-information-tips-icon-support-553635/

Have a clear vision

Turn perception into an easy web search to bring useful information to you

CC-By Image: Hootsuite http://photozou.jp/photo/show/124201/35802467

Have a clear vision

Scheduling the useful information to social proof yourself

Have a clear vision

Tracking your social proofing to know what works and what doesn’t

CC-By Image: Social Network Analysis - https://en.wikipedia.org/wiki/Social_network_analysis

Get ahead - build your street cred

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