SOCIAL SECURITY OUTDOOR BILLBOARD PSA CAMPAIGN

Post on 30-May-2015

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A slide presentation showing outdoor billboard PSA placements for the Social Security Administration.

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OUTDOOR BILLBOARD OVERVIEWSocial Security Administration

• Outdoor billboard posters placed: 2,704• 27 markets in 19 states• Estimated value:* $2,736,090• Estimated Gross Impressions:* 602million

Atlanta, GA

• The most populous city in the state with 5,457,831 people in the metro area

• It is the ninth largest Metro area in the U.S. • Contains the country’s third largest

concentration of Fortune 500 companies• 4 Outdoor Billboards

Atlanta, GA

Location: I-75/85 Across from Turner Stadium

Atlanta, GA

Locations: Spring St; North Cobb Pkwy; I-285E

Allentown, PA

• Pennsylvania's third most populous city, • Total population of 118,032 and the fastest growing city

in the state• The largest city in the metropolitan area known as the Lehigh Valley, which had a population of 821,623 • 2 outdoor billboard posters

Allentown, PA

I-476-North Exit 44

Allentown, PA

Turnpike board mile marker 49.8

Allentown, PA

Baltimore, MD Metro Area

• The largest city in the state; the 26th largest city in the U.S. • The Baltimore Metro Area has 2.7 million residents - the

20th largest in the country• When combined with Washington a metropolitan area of

approximately 8.4 million residents• 39 SSA outdoor billboards

Baltimore, MD

Timonium Road cross street is Green Spring

Baltimore, MD

Baltimore, MD

Baltimore, MD

Baltimore, MD

Baltimore, MD

Tenth largest city in the U.S. Population: 4.5 million (metro area) 39 outdoor billboard posters

Boston

Boston, MA

Boston, MA

Brunswick, GA

• A major seaport city in southeast Georgia• Metro population of 101,792 • Twelfth largest city in the state of Georgia • 10 outdoor billboard posters

Brunswick, GA

Highway 63 & Old Highway 90

Brunswick, GA

Telephone Road at 14th Street

Brunswick, GA

NS Central Ave. & 110TH Fed Expressway

Brunswick, GA

Cowan-Lorraine Rd. N. U.S. 90

Brunswick, GA

Altama & South Stafford Street

Brunswick, GA

GA 40 East 50F East of Julia

Brunswick, GA

East Norwich Street, South of K Street

Brunswick, GA

Fourth & East Norwich Street

Brunswick, GA

South US 341 & South Burgess Road

Brunswick, GA

North U.S. 82 & West Colonel Drive

Buffalo, NY

• The second most populous city in the state of New York• Located in Western NY on the shores of Lake Erie • The principal city of the Buffalo-Niagara Falls metropolitan

area, with a combined population of 1,215,826• Three outdoor billboard posters

Buffalo, NY

Route 400 East of Union Road

Buffalo, NY

I-90 @ Seneca Street Entrance Ramp

Buffalo, NY

932 Fuhrmann Blvd. North of Ohio Street

Duncansville, PA

• A borough in Blair County, PA.• Part of the Altoona, PA Metro Statistical Area • Metro Area population 1,233

Duncansville, PA

Greensburg, IN and Madison, IN

• Located in SE Indiana• Madison is one of the primary cultural, economic, and

population centers which is part of another larger urban area known as the Indiana golden triangle with a population of 4,500,000.

• 3 outdoor billboard posters

Greensburg, IN and Madison, IN

Corner of service road 7 & U.S. 62

Greensburg, IN and Madison, IN

Heading towards Hanover and SR 56

Greensburg, IN and Madison, IN

Highway I-74 the Greensburg exit

Gulfport, MS

• The second largest city in Mississippi after the state capital Jackson

• Has a total population of 69,220 • Home to the US Navy Atlantic Fleet Seabees• 4 SSA outdoor billboards

Gulfport, MS

Highway 63 North Old Route 90

Gulfport, MS

Telephone Road at 14th Street

Gulfport, MS

Central Ave East of I-110

Gulfport, MS

Cowan -Lorraine Rd. Nor of U.S. 90

Jacksonville, FL• The state capitol • Metro population is 828,000• Geographically largest city in the U.S. with over 840 square miles• 4 outdoor billboard posters

Jacksonville, FL

Normandy Blvd West of 1-295 Norwood Ave South of Fernway Street Haines Street North of 11th Street I-10 East of I-295

Knoxville, TN

• The Knoxville metro area is the third largest in TN with a population of 1,091,370, making it the 50th largest metro area in the U.S.

• 2 outdoor billboard posters

Knoxville, TN

US 411 North

Knoxville, TN

Highway 11 @ West Wilson Street

LaCrosse, WI

• La Crosse attracts one million visitors annually• Metro population is 160,461• Mississippi, La Crosse and Black Rivers join here • 2 outdoor posters

LaCrosse, WI

Radcliffe and West of I 94

LaCrosse, WI

George St. South of Clinton St.

Milwaukee, WI

• The largest city in the state and 30th most populous city in the U.S. • It is located on the southwestern shore of Lake Michigan• It has a population of 594,833 in the city and 1.5 million in the Statistical Metropolitan Area• 2 SSA billboard posters

Milwaukee, WI

Suburban Milwaukee**More specific information to come

Milwaukee, WI

Suburban Milwaukee**More specific information to come

Minneapolis-St. Paul

• The “Twin Cities" Megalopolis has 3.5 million people, the

16th largest metro area in the U.S.• The primary business center between Chicago and

Seattle, Minneapolis contains America's fifth-highest concentration of Fortune 500 companies.

• 2 SSA billboard posters

Minneapolis/Saint Paul, MN

Location: I-35 500 feet South of County Hwy 64

Minneapolis/Saint Paul, MN

Location: Highway 7- 500 feet East of Christmas Lake Rd.

Philadelphia, PA

• The largest city in the state, the second largest city on the East Coast • The fifth-most-populous city in the country, with over 6 million people • Several Fortune 500 companies are located here, including Comcast,

iColonial Penn, CIGNA and Lincoln Financial Group, Sunoco, Wyeth, GlaxoSmithKline and Boeing Rotorcraft

• 1 outdoor billboard poster

Philadelphia, PA

Business Route 1, North of Route 13

• The seat of Allegheny County with a population of 306,211, the second-largest city in the state • A metropolitan population of 2,661,369 - the largest in the Ohio Valley and 20th largest in the U.S.• Known as "the Steel City," it has 29 skyscrapers, at the confluence of the Monongahela and Allegheny Rivers• 5 SSA billboard posters

Pittsburgh, PA

Pittsburgh, PA

I-79 North of Bridgeville

Pittsburgh, PA

Route 885 South of Glass Run Rd; West Liberty Avenue

Pittsburgh, PA

I-76 East of Exit 67

Pittsburgh, PA

Route 51 South of Elliot Road

Raleigh-Durham, NC

• Raleigh is the capital and second largest city in the state,

as well as the seat of Wake County.

• The city's population is 423,179, the 42nd most populous city

in the U.S. and one of the fastest-growing cities in the country.

• Raleigh, Durham, and Chapel Hill make up the three primary cities

of the Research Triangle where three major research universities

(North Carolina State University, Duke University, and the

University of North Carolina are located.

• 5 outdoor billboard posters

Raleigh-Durham, NC

I-440 East of Hammond Rd.

Raleigh-Durham, NC

US 264 East Bypass at Jones Park Road

Raleigh-Durham, NC

NC 58 - 3 Miles South of US 70

Raleigh-Durham, NC

US 70 Bypass at New Bern Road

Raleigh-Durham, NC

US 421 North South of East Street

Raleigh-Durham, NC

Location: US 301 North of Highway 421

Richmond, VA

• The capital of the Commonwealth of Virginia, with a city

population of 208,834; metro area population of 1.3 million• Located on the James River, 44 miles west of Williamsburg, and 98

miles south of Washington, D.C.• 1 SSA billboard poster

Richmond, VA

National Road West

Seattle, WA • A coastal seaport city and the seat of King County

with an estimated 634,535 residents, the largest city

in the Pacific Northwest, and one of the fastest growing

cities in the U.S. • The metropolitan area of 4 million is the 15th largest

in the nation.• A major gateway for trade with Asia, and the 8th largest port

in the U.S. • 13 SSA billboard posters

Seattle, WA

Broadway North of 19TH StreetEvergreen North of 52ND StreetBothell West of 91St. Ave. 15th Ave. & W. Garfield St.

Seattle, WA

Smokey Blvd & South of 150th Street Madison Street East of 19th Ave. Aurora Ave. & 145th Street 15th Ave. & NW 65TH Street Broadway North of 19TH Street

Seattle, WA

NE 124th Street & Willows Road Ranier Ave South of Garden StreetState Ave, South of 100TH StreetAurora Ave. & 103rd StreetDenny East of Taylor.

Springfield, MA

• A city in Western New England, and the county seat• The third-largest city in MA; the fourth-largest in New England• The city's population is 153,060, with a metro population of

700,000• 10 SSA billboard posters

Springfield, MA

Fairfield Ave. Opposite Grasmere; Fairfield Opposite Whittier; US 1 & Dover Street; Route 301 @ Codfish Hill Rd.; Buckingham Street & Hudson St.

Springfield, MA

Park Ave. & Olive Street; Access Rd & Sperry Ave.2121 Main Street & Capen St.; Route 20 & S. Dewey St.; Route 5 Route I-91 Exit 18

Tampa Bay, FL

• The largest city in Hillsborough County, and the third largest city in Florida with a population of 346,037.• Tampa's economy is founded on a diverse base that includes

tourism, agriculture, construction, finance, health care, government, technology, and the port of Tampa.

• 5 SSA outdoor billboards

Tampa Bay, FL

Seminole Blvd and 114th Ave.

Tampa Bay, FL

Haines Rd. and 51st Ave.

Tampa Bay, FL

U.S. 19 and South Klosterman

Tampa Bay, FL

SR 54 and E. U.S. 19th

Tampa Bay, FL

Martin Luther King and E. 50th St.

Toledo, OH

• The fourth most populous city in the state • It is the county seat of Lucas County on the western end • of Lake Erie• the population of the city is 287,208, while the metro • population is 651,429

Toledo, OH

Broadway North & I-75

Transit Media

Chico, CA & Washington, DC 20TH & 7th DMAs Number of posters: 4

Chico, CA

Locations: Bruce Road @ E 20th St., MLK Parkway, across from Costco, Clark Road @ Bille Road.

Washington, DC

Locations: 11th & H Streets, NW