Social Training Ef

transcript

Provided by:

Off Madison AveJanuary 6-7, 2009

Social Media Introduction

Wednesday, January 6, 2010

‣ Social networking statistics‣ LinkedIn‣ Facebook‣ Posterous (blogging)

Agenda

Social Networking Statistics

LinkedIn‣ 170 industries‣ 200 countries‣ 53 million users

Facebook‣ 45 million status updates per day‣ 65 million mobile users‣ 300+ million total users

Why should you be on LinkedIn?‣ Business networking‣ Personal networking‣ Thought leadership‣ Finding talent‣ Targeted advertising‣ Competitive research

LinkedIn - Profile Page

LinkedIn - Profile Basics

You’re on track to a great profile on LinkedIn once you:

‣ Fill out all the fields‣ Connect with other “connected people”‣ Take advantage of all the tools available‣ Update your profile often, not just when you

need a job‣ Include your email address in the “Last Name” field

so people can get in touch with you

LinkedIn - Thought Leadership

LinkedIn - Recommendations = Currency

Great recommendations come from good work. It also doesn’t hurt to:

‣ Ask for recommendations‣ Providing direction into the types of

recommendations you want‣ Use targeted keywords in recommendations‣ Give lots of recommendations

LinkedIn - Tiers of Membership

Should you become a pro or business member?

‣ If you do a lot of searches‣ Need to get in touch with people you aren’t

connected to directly or even indirectly‣ Use targeted keywords in recommendations‣ Give lots of recommendations

LinkedIn - Groups and Community

Facebook

Why should your business be on Facebook?‣ It’s where your customers are‣ Turn fans into brand ambassadors‣ Targeted advertising‣ Competitive research

Facebook

Facebook - Different Views

Three different ways to views your friend activity

‣ Live Feed - as it happens‣ News Feed - aggregated popular content‣ Filtered Views

Facebook - Status Updates

What’s on your mind?

‣ Status updates can be text, video, links, photos‣ They can be targeted to specific groups of people‣ Your friends can “like” or “comment” on your update

Facebook - Different Views

Filters and Lists‣ Privacy‣ Friends, Family, CoWorkers, etc‣ By Media Type‣ Organization

Facebook - Creating Lists

Facebook - Business Pages

Posterous

The easiest way to blog‣ Update via email or the web‣ Professional looking‣ Handles almost every file type‣ Can be made to look like your company site‣ Allows collaboration and multiple authors‣ FREE

Posterous

Blogging strategy - in general

Sure fire ways to improve your blogging‣ Read a lot of other peoples blogs‣ Find your own voice‣ Write about interesting things‣ Ask questions, encourage comments and participation‣ Promote your blog through social media‣ Include pictures, links and call to action

Thank You

Please direct any questions or comments to

William SmithSearch Marketing Managerwilliams@offmadisonave.com

Social Training Ef

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