Post on 10-May-2015
description
transcript
1
Socialize Your App To Drive Discovery and User Engagement
Uncover The Mobile Black Box
Isaac MosqueraDirector, Mobile
@imosquera#sharethis
ShareThis
2
2.4MM PUBLISHERS
120 SOCIAL CHANNELS
85% OF ONLINE AUDIENCE
ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web!
3
A few things about me
Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc
Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
Co-founder of AppMakr.com, DIY website for building 100% native apps
4
Adults spend an average of 141 minutes a day using their mobile devices
Did you know?
Connect. Engage. Increase.
The mobile web is twice as social as desktop.
Did you know?
50% of the US population will share on smartphones in 2014
Did you know?
CONNECT ENGAGE
INCREASE
CONNECT
5
• KNOW YOUR AUDIENCE
• CONTENT CATEGORIES
Moms are 3x more social than anyone else.
Did you know?
CONNECT ENGAGE
INCREASE
CONNECT – BUILDING TRUST
6
CONNECT – Know your Audience
7
What is your app all about?
Who is your target market?
CHANNELS
CONNECT – Matching Social Channels
8
Arts & Entertainment
Category should match
the social channels in
your appHealth
Technology
Food and drinks
Family and kids
ENGAGE
9
• RIGHT TIME
• ENGAGEMENT TYPES
High volumes of shares occurs at 6pm
Did you know?
CONNECT ENGAGE
INCREASE
What is the potential?
What is the potential?
● Tablet 45% growth year-over-year w/ data growing 118%
● iPhone growing 21% with data 81%
ENGAGE – SOCIAL TOOLS
12
Things to think about before adding your social tools:
• App Real Estate• Performance• Connectivity
Help your users help you
Don’t be afraid to ask
Make Sharing Easy
Web Module Authentication
Native Single Sign On
ENGAGE – Playstation’s new controllers
15
Make Sharing Easy
Don't create unnecessary roadblocks
ENGAGE – THE RIGHT TIME
17
SU M TU W TH F SA
Engage your MOBILE Audience at the Right Time
12am-5:59am 6am-11:59am 12pm-5:59pm 6pm-11:59pm
Average Shares per Day
Average Shares by Time of Day
ENGAGE – Engagement Types
18
Other ways to keep users engaged @UserName #hashtag
ENGAGE – MULTI-SCREEN PLATFORMS
19
• Device Device
• Tracking across platforms
• Content availability in different formatsImportance of Multi-Screen Engagement
INCREASE
20
• SOCIAL BUTTONS
• ANALYTICS
81% of video views are social
Did you know?
CONNECT ENGAGE
INCREASE
INCREASE – SOCIAL CHANNELS
21
SMS
TwitterEmail
Other
Don’t forget mobile specific channels such as SMS that
garner almost half of all shares on mobile.
SHARES BY CHANNEL
23%
11%
12%9%
45%
INCREASE – You can only improve what you measure
22
Most Shared Content
Help your users help you
Track failure as much as you track success
USE CASE - EVALUATING DJ LOBO’S SOCIAL CYCLE
24
PROBLEM:
Looking for a social solution to• Unlock content that only lives within the
app and not on web• Build a community within the app• Track trending content
DJ Lobo is NYC’s #1 Tropical Music DJ for La Mega 97.9, mixing top hits from salsa, tipico, bachata, merengue, raggaeton, hip-hop to house.
CONNECT ENGAGE
INCREASE
CONNECT
25
Audience:Latin music lovers all over the world
Customized solution that allowed his users to share every mix
ENGAGE
26
DJ Lobo keeps his users engaged by creating a feedback loop by sending
notifications to users who have shared, liked or commented his music.
NOTIFICATIONS
LikeShare
Comment
INCREASE
27
Notifications Drive Shares
SU M TU W TH F SA
Shares Drive Usage
SHARES
NOTIFICATIONS
USAGE
INCREASE – Highly targeted notifications
28
Shares Drive Usage
TAKEAWAYS
Gain the trust of your users
Connect. Engage. Increase
Make sharing easy
Make your notifications highly targeted
Remove unnecessary road blocks Increase your users trust
Questions for Prizes
30
1
How much more social are moms than other users?
2
What hours of the day does most sharing happen on mobile?
QUESTIONS
31
32
THANK YOU!
Isaac MosqueraDirector, Mobile
@imosquera#sharethis