Socialonomics

Is Social Media a

fad?

Social Media is not about

Technology

Relationships

Customers

Tragedy

revolution

Social Media is ALL About

PEOPLE

• Over 50% population is under 30years old

•96% of them have joined a social

network

• Years to Reach 50 millions Users

Radio TV

38 Years 13 Years

Internet iPod

4 Years 3 Years

Facebook added over

200 million users

in less than a year

• CHINA

• INDIA

• FACEBOOK

• UNITES STATES

• INDONESIA

• BRAZIL

If Facebook were a country it would be the

world’s 3rdlargest ahead of the United States and only behind China and India

•Social media has overtaken

pornography as the #1 activity on web.

T tops

for

for weekly

traffic in the US

26% of parents are "friends" with their children on social media

Babies in egypt named facebook

It even impacts our offline behavior.

1 of 5 couples meet online

3 in 5 gay couples meet online.

1 in 8 divorces are blamed

on Facebook

• What happens in Vegas, gets uploaded on

• “Facebook me” is the new “this is my number”

An education study revealed that online students out performed

those receiving

face to face instructions.

kindergartens are learning

on iPads not chalkboards.

They have more

twitter followers

than entire population of

50% of the mobile Internet traffic in the UK

Imagine what it means 4 bad customer experience

Airtel Ad

15 million

real farmers

80

million

Farmville farmers

• Youtube I is the second largest search engine in the world

every minute 24 hours of video are uploaded on youtube.

• If wikipedia were made into book, it would be 2.25 million pages long and would take you over 123 years to read.

• Wikipedia has over 15 millionarticles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

Word of mouth is on Digital marketing.

Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

34% of bloggers post opinions about products and brands.

90 % of consumers trust peer recommendations

60 millions status updates happen on Facebook daily

We no longer search for the news, the news finds us.

We will no longer search for products and services, they will find us via social media

Social Media is not a fad?

it’s a fundamental shift in the way we communicate

Welcome to the social media revolution

We don’t have a choice on whether We do a social media the question is how well we do it-

-Eric Qualman