Post on 29-Jul-2015
transcript
ClosingBigger.net@ShaneGibson #GetSociable!@ShaneGibson
How to Drive ROI Through Social Selling
with Shane Gibson
Author & Professional Speaker
#GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
Saying you don’t believe
in social media is like saying you
don’t believe in the
internet @Garyvee
ClosingBigger.net@ShaneGibson #GetSociable!
“The Customer Owns Your Brand”
ClosingBigger.net@ShaneGibson #GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
900 million 1.4 Billion
ClosingBigger.net@ShaneGibson #GetSociable!
SocialProximity
ClosingBigger.net@ShaneGibson #GetSociable!
175 300 Million
ClosingBigger.net@ShaneGibson #GetSociable!
400 million updates/day
ClosingBigger.net@ShaneGibson #GetSociable!
6 Billion Hours of Video/mo
ClosingBigger.net@ShaneGibson #GetSociable!
Selling
“… is about creating an environment where an act of
faith can take place”
ClosingBigger.net@ShaneGibson #GetSociable!
9 Rules of Engagement
#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to
community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!
ClosingBigger.net@ShaneGibson #GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
Who’s Steve?
ClosingBigger.net@ShaneGibson #GetSociable!
Social media success is about listening.
ClosingBigger.net@ShaneGibson #GetSociable!
Score Keeping?
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Stakeholder Spotting
ClosingBigger.net@ShaneGibson #GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
Inte
l/D
ata
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ClosingBigger.net@ShaneGibson #GetSociable!
Social Selling CRM
SCRM
SocialemailValues
PreferencesData
RelationshipHistory
Business IntelPersonal Intel
360 view
SCRM
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Nimble CRM
ClosingBigger.net@ShaneGibson #GetSociable!
Nimble Chrome App
ClosingBigger.net@ShaneGibson #GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
ClosingBigger.net@ShaneGibson #GetSociable!
Social Communications Success1. Focus on “A” Category Prospects2. Pick the Right Platforms3. Follow the Rules of Engagement4. Use a social CRM like Nimble5. Follow-up follow-up follow-up
ClosingBigger.net@ShaneGibson #GetSociable!
Let’s Connect
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/