The Great Sales Race

#SocialSelling

Jason MesiarikChief #SocialSelling EvangelistVerizon Enterprise Solutions

3 Key Factors

3 Key Factors

Content is King

Listening Posts

Keeping Score

Contentis

King

YourDigital

Footprint is

Your Digital

Reputation

YOU ARE WHAT YOU PUBLISH

ON THE WEB

If salespeople are

too BUSY SELLING that they

don’t have time to actually

BE HELPFUL

they will lose.

EDUCATE& INFORM(instead of interrupt & sell)

When buyers express interest,

they search expecting content

and contact to get answers right now.

Not tomorrow. Not a little later.

NOW!

Listening Posts

Sales professionals that focus on the client’s interests

have clients that find them

Interesting.

Listen for

Industry Drivers,

Initiatives,

Operational Issues

Listen to

Leaders,

Insiders,

Talkers,

Customers

Create Lists

Use Dashboards

Keeping Score

The best measures of your

relationship

are the quantity & quality of

the

INTRODUCTIONS,

REFERRALS &

TESTIMONIALSreceived.

New Contacts,Meetings, andOpportunities

LinkedInActivity

Social Activity

SocialSelling is a race.

It’s time to startrunning.

About

Me