Soft Feather

transcript

8/14/2019 Soft Feather

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SOFT FEATHER

“Public relations helps an organization and itspublics

adapt mutually to each other.”

• , ,nticipating analyzing and interpreting public opinion.ttitudes and issues

•• , ,esearching conducting and evaluating on a continuing

,asis programs of action and communication to achieve the nformed public understanding necessary to the success of

’ . ;n organization s aims These may include marketing; ; ,inancial fund raising employee community or government; .elations and other programs

• ’lanning and implementing the organization s efforts to. ,nfluence or change public policy Setting objectives

, , ,lanning budgeting recruiting and training staff— ,eveloping facilities in short managing the resources

.eeded to perform all of the above

HIERARCHY

PUBLIC RELATION STRATEGIES

.ffectively manage program cycle•

• .ecognize importance of relationships

• ncrease proportion of activities that affect program.nfrastructure

• .reate environment to support individuals and groups

• .reate empowering opportunities

• .reate many program opportunities

• ffective internal communications starts with basic skills in, , .istening speaking questioning and sharing feedback

• ound meeting management skills go a long way toward ensuring

, .ffective communications too

• .ach person taking responsibility to assert

INTERNAL COMMUNICATION

EXTERNAL COMMUNICATION• he exchange of information and messages between an organization

, ,nd other organizations groups or individuals outside its formal.tructure

• .he communication should be straight and to the point• - - , ,t includes face to face meetings print or broad cast media

.lectronic communication technologies such as internet• , ,t includes public relation media relation advertising and

.arketing management

• .ave a clear objective•

• .esearch your audience•

. .lan Begin planning the event at least six months before

• . .ssue proper invitations Many people will not RSVP You will have.o chase and chase again

• .void noise•

• .ecord the event

• ’ .on t pick a day that clashes with national holidays•

• ’ .on t ask people to attend at short notice

•• ’ .on t time your event so it conflicts with a more popular event

• ’ .on t assume the weather will be perfect

• ’ .on t give tacky gifts

DO’S

DON’Ts

FINAL NOTE

•AN ORGANISATION’S REPUTATION IS CRITICAL TO THE STRENGHT OF ITS

RELATIONSHIPS WITH STAKEHOLDERS.•

•PUBLIC RELATION IS ONE OF THE MOST AFFECTIVE MC FUNCTIONS TO BUILDAND MAINTAIN IT.

• & ( & )ohnson Jonhnson J J should pursue new products and markets.evelopment

• & &J should continue investing into R D of new products and.arkets development

• -he best way to achieve this without hurting short term earning nd profits is to harvest the existing companies of the industrial

. . % . %ivision Those companies account for only 4 1 of sales and 2 8

& .f operating profits and do not fall under J J core competencies

& ,his will allow J J to avoid external venture capital thus& .eeping control over new companies within J J family

• ncreasing budgets will allow companies to accelerate the rate of& .D

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Soft Feather

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