Post on 19-Oct-2014
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Software that Keeps Your Meeting’sMojo Working Year Round
2 Mobile Event App Adoption is Suffering
3 Event App Developers Are Carving Out Niches
4 Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
1 Meet Zerista
Meet ZeristaEVENT BRIEF.COMTECH
The CEO of Zerista, Eric Olsen is on amission to improve the quality of
meet ings through Meet ing Hub—themost recent iterat ion of the company’s
event software.
Eric Olsen, CEO
Zerista's Meeting Hub applicationaddresses the following pain points:
Making content from a meetingavailable and accessible year roundExtending the usefulness of the eventmobile app beyond the trade show orconference Combining the features andfunctionality of multiple eventsoftware applications Providing exhibitors and sponsorswith exposure before, during andafter the event Increasing the value of face-to-faceevents
Mobile Event App Adoption is SufferingEVENT BRIEF.COMTECH
“What I was hearing was that event apps aregreat, but that audience members aren’t thatkeen on them, there was a feeling that there wasno purpose for the app once the event wasover."
“Something you can do to drive adoption is tomake the value proposition [of the event app]really rich. Looking at a schedule [using a mobileapp] is OK, but not super compelling. When youget into the reasons why people attend events,mobile + web may be a better option.”
Event App Developers Are Carving Out NichesEVENT BRIEF.COMTECH
Meeting Hub accomplishes that goal by hosting
content and multiple software programs (think
calendars, digital content storage, private social
network, newsfeed, appointment setting, banner
advertising, and lead retrieval) in one location on the
Internet that can be accessed from any device (tablet,
smartphone, desktop computer), via a native mobile
app or web browser, enabling users to work in
whatever manner is most comfortable for them.
What makes Zerista’s app unique is its
expanded focus on content, collaboration,
and marketing.
Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
Part of Zerista’s mission is to create an eventecosystem in which stakeholders and
contributors are all equally involved anddependent on each other. This holistic
approach helps keeps members of an eventcommunity engaged and interacting with one
another throughout the event lifecycle.
Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
“We plan to shine light on
what has been a dark place
in marketing, the value of
face-to-face events.”
- Eric Olsen, CEO of
Zerista
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