Solution to 5 Challenges of Email Marketing

Sharath Ghoshhttps://profiles.google.com/sg0708

72% of promotional emails get to the SPAM / JUNK folder38% of the emails are reported SPAM / JUNK by users just by looking at the sender

FROM is importantCompliance:• Community for advertising practice (CAP)• Advertising standard authority (ASA)• Advertising standards board of finance (ASBOF)• Data protection act

Clientmailbox

Company email

Corporate Filter

SPAMfolder

sales@company.com

Corporate Filter

INBOX

yourname@gmail.com

Corporate Filter

Report SpamSolution

64% of the emails get deleted by the users by just having a look at the SUBJECT

Sub : 15% discount

Deletemail

Sub : Special offer

Deletemail

Sub : Christmas

offer

Deletemail

Sub : Happy Birthday

Deletemail

Sub : Regarding your business experience with us

Readmail

Sub : Business Proposal

Readmail

Sub : Company Brochure

Deletemail

Sub : Updates

Readmail

Sub : Company Newsletter 2011

Readmail

Solution

28% of the emails gets deleted by the users as they are not compatible, taking time to load or the view is not properly aligned

Solution• Pre headers• Alt Tags• Pre testing – check compatibility with yahoo, gmail,

aol, etc.

32% of the emails gets deleted by the users as they looks like bulk emails

46% of the emails gets deleted by the users as they are full of offers and promos

18% of the emails gets deleted by the users as they do not look interesting or professional

• Customized emails• Personal Communication• Don’t SELL just TELL• Hyperlink to landing page(for details)• Brochure enclosed

Solution

83% of the emails gets deleted by the users as they do not find anything interesting or huge number of offers or details and landing page is not tailor made

Hyperlink to an application or offer page or cartGive offers in the landing page and just a overview in the mailTrack clients response to the offer sentSend different offer on different product if he do not respond

Do not hyperlink to company websiteDo not sell or offer in details in the emailDo not send the client the same type of offer on the similar product if he does not take interest at the first time

Do’s Don’t’s

Thank You