Facebook Marketing Textbook

Module 2: Cranking up your content production machine.

Featuring Alex Houg

Follow on Twitter and Facebook!@AlexHoug

facebook.com/alexhoug

The Social Amplification Engine

• Post Frequency• Competitive

Benchmarking• Fan Aquisition

• Newsfeed Reach• Social Reach• Search Ranking• Likes and

Comments• Earned Media

• Email Collection• Coupon Redemption• Purchase• Sharing• Retargeting

Facebook sits high in the funnel, and therefore drives greater awareness and more brand search terms, organic and paid.

BUILD AUDIENCE

ENGAGEMENT

CONVERSION

The Viral Cycle

Social ads are about amplifying user actions, not broadcasting creative

What’s the spark that brings everyone together?

Why do people love you? (Story)

Do you have credible proof to establish your story? Is it online? (Content)

Do you have a process to produce more along these lines of your "mission"? (Amplify)

Are you getting the audience to engage on this angle and share? (Fans)

Targeting Ferrari owners, members of Ferrarichat (forum for Ferrari owners), and people in email list.

WHO is doing this on what SCHEDULE?

Are you personally responding to influencers, participating in communities, and optimizing? (Measure)

Module 2 Homework

Distill what attracts people to your brand

Find and publish the proof to your story

Establish a process to produce more content that adds to your mission statement

Engage your audience and get them to share your message

Discover the influencers and communities in your niche and engage with them

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Thank You!for being a part of the

Facebook Marketing Textbook!The guide we send out at the end of each

live, recorded session will help you follow along later with implementing these techniques in your business.

Featuring Alex Houg

Follow on Twitter and Facebook!@AlexHoug

facebook.com/alexhoug